Your LinkedIn profile is probably a mess. Here’s how to fix it.

There are approximately 722 million people on LinkedIn. Considering the past year, with its historic peaks in unemployment, there are more job seekers than ever before, all clamoring to establish themselves as trustworthy and trustworthy employees. So how do you get up? By paying attention to the small details and taking advantage of the site’s networking algorithms. These LinkedIn profile tips, brought to you by CV and recruiting experts, offer advice on just those points. Whether it’s maximizing three to five sentences in your summary or following the XYZ rule, these pointers will help you grab the attention of potential employers and perform at your best.

1. Refine your summary

Think of your LinkedIn resume as the slogan of your professional career. This is what the hiring manager will see and think “blockbuster” or simply “burst”. This three to five sentence recap is important because it should detail the best you have to offer. “The first sentence should talk about who you are – it’s a big picture including years of experience and a career goal,” says Matthew Warzel, president of MJW Careers, LLC, which specializes in polishing and creating effective resumes. “Sentences two through three should describe what you can achieve and what you can do for the companies that hire you, and the final sentences should highlight your unique skills or areas of expertise.” Take your time to craft it. It should be short and sweet.

2. Configure a custom URL

Remember back in the days when all you could get for a site was Now, thanks to Wix, Squarespace, and other website building and hosting sites, it’s incredibly easy to design a personal page with a custom URL that can be linked directly from your profile. “Creating a personalized URL with your name or a short tagline allows LinkedIn to act as an online and up-to-date version of your resume for employers and clients,” suggests Anthony Babbitt, who runs Babbitt Consulting, a specialized consulting firm for companies and companies. frames. Your website can also be used on business cards and other media to maintain brand consistency and to get your name entered in as many recruiting offices as possible.

3. Use the formula XYZ

Almost 80 percent of recruiters rely heavily on LinkedIn to search for candidates, which means they review hundreds of resumes a day. According to Babbitt, the XYZ tip will make yours stand out because it will actually be interesting to read. The key is to phrase it this way, he says: I have accomplished X, measured by Y, by doing Z. “So instead of saying, ‘I managed a team of 20 people…’ you could say, ‘Lead a team of 20 people by employing department leadership, behavior modeling, open communication and resolution. proactive problems. “ See? You already seem more accomplished.

4. Recommend and approve generously

A boost to advice someone shared, a new job from a former colleague or other similar information that appears on the LinkedIn News Feed as well as approval from those you have worked with and would be happy to recommend, is just good practice. But things like that carry real weight when employers look at your profile as well. In fact, the more you have, the better off you are. The best way to get them is to give them away.

“LinkedIn’s algorithm is careful with recommendations and approvals because it’s not about self-promotion,” Babbitt explains. “They’re provided by other people, so you can’t fake them. And people tend to approve or recommend you after you’ve done the same for them. It’s a ‘scratch my back and I’ll scratch yours’ thing, and it can help you get a higher place in a recruiter’s candidate results. ”

5. Don’t be cute

LinkedIn is not Facebook or Instagram. This is a point that Warzel wants to make understood: “This is a professional networking site for professionals. This means that when it comes to sharing on the platform, it is wise to share ideas, tips and content that deliver value and help employers see your value, not selfies and motivational quotes. Posting to the LinkedIn feed is a great way to get noticed. If you don’t know what to post, consider the concept of residence time, or the calculated amount of time each user spends watching an update or link, which is then factored into an algorithm that defines what each user sees on their feed. “By posting content that interacts with others, you’ll stay longer and appear more frequently,” says Warzel. “Slideshows are very popular right now for this reason. ”

6. Become a fan of the company

If you hope to work for a certain company, become a fan on LinkedIn. Follow his announcements. Share their posts. Love their content. On LinkedIn, Warzel recommends following their page, sharing their posts, and liking their content. “Someone on the other end is really paying attention,” he said. “Finally, you can send them a DM or repost some content and add genuinely, ‘I’m a huge fan of your company and wanted to ask if there are ways to stand out in the hiring process. “” Studies have shown, by Warzel, that engaging with businesses gets noticed by the people who publish. “Ultimately,” he adds, “it helps build a real relationship that can lead to a job. “

7. Be active in job groups

The approximately 600 million active LinkedIn members are involved in more than two million existing groups, with up to 8,000 new shoots each week. Join one, urges Warzel. “Job seekers can maximize their social media presence by joining groups, posting to their network and making new connections,” says Warzel. He adds that groups can be great places to show off your abilities to come up with solutions to problems, ask progressive questions, and leverage thought leadership to intensify conversations. You never know who might be watching.

8. List each certification

Lean Sigma Six Black Belt? List it. CPR certified? List it. According to Babbitt, the goal is to get you to appear in as many searches as possible. “LinkedIn uses a keyword algorithm to match profiles to job descriptions,” he explains. “The more repetitive words you use and the greater the variety of searchable terms in your profile, the more likely you are to appear in searches. Languages, volunteering, interests. Add everything.

9. Build your connections

If your profile is lacking connections, it won’t be taken as seriously as you want it to be. Babbitt recommends increasing your number by searching for LION – LinkedIN Open Networkers. These will accept connections from almost anyone, he says, and once you go over 500 connections, your badge goes “500+”. “If a recruiter looks at two profiles – one has over 500 connections and the other has 64 – the first will appear more experienced, sought after and easier to work with.”

10. Take skill quizzes

Earning a badge on a LinkedIn quiz is a real sign of accomplishment. “Skills quizzes only award badges to the top 30% of quiz participants, so they are seen as signs of competence,” Babbitt explains. “LinkedIn also uses skill quizzes to match candidates with potential jobs, making them stand out among potential candidates. »The quizzes are short, but in-depth enough to improve your chances of being considered an expert

11. Use links where possible

This means: Link to your profile to everything from your blog, to Google Docs, to content articles, to multimedia presentations. What is the advantage? “The links help your profile appear in Google searches and also allow recruiters to verify information,” Babbitt explains. “If you have any certifications, link to them. And always a link to the most recent version of your CV or CV. When clients or employers can upload resumes or letters of recommendation directly from your profile, it makes the process easier for them, which is a great way to earn some goodwill during the hiring process.

12. Run your photo through the correct system

Ultimately. The picture. According to Warzel, you should aim to make your mug appear “professional, knowledgeable, personable, and influential.” It also suggests a blank background and a tucked-up portrait. Once you have a few options he suggests using PhotoFeeler. It is a website that allows you to upload your photo so that other registered users can view it and rate your appearance based on relevant criteria approved by the employer, such as reliability, intelligence, sympathy and the competence.

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