ORLANDO, FL. (Ivanhoe Newswire) – Seventy-two percent of recruiters use LinkedIn to find talent. According Online finance, new hires found through LinkedIn more than doubled in the last quarter. That’s why, whether you have a job or are looking for one, you need to focus on your online profile.
Susan Pagan Hilton uses LinkedIn to recruit and help college students find jobs. But with 83 million users, how can you make your profile stand out.
Hilton gives her opinion on what she looks for in a profile.
“For me, it’s all about brand image. You want to make sure you have a professional, friendly, colorful and bright photo,” she said.
But no selfies!
Hilton relays another piece of advice.
“The other big thing that really stands out that a lot of people overlook is the title, the title that has your name on it,” she said.
List job skill sets directly below your name. Instead of manager, put manager slash content creator slash multimedia specialist slash project manager. A big mistake people make. Not filling out contact information.
“It’s imperative, especially if you’re a creative, to have your website, demo, and portfolio.” Hilton States.
Another big mistake, leaving the summary empty.
“You want it to be 80% professional and 20%, you know, fun or friendly.” said Hilton.
Make sure your resume and LinkedIn profile match. Don’t skip the recommendations.
Hilton States. “It not only shows that you know what professional you are, but also how you work with others.”
And don’t forget to update it regularly.
“You have to constantly feed it, nurture it, make it grow and develop it. It’s your brand, it’s who you are. Hilton shared.
Make sure your resume and LinkedIn profile match and the number of connections you have is also important. Under 50 can be a red flag that you aren’t connected to your industry or don’t care enough to stay on top of current trends and learn from others in your field.
Also keep in mind that most employers spend less than 15 seconds scanning a profile before deciding whether or not to proceed. An incomplete profile is the number one reason employers move on to the next profile. So be sure to fill in all the blanks.
Contributors to this report include: Marsha Lewis, producer; Roque Correa, videographer and editor.
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