Ultimate Rap League made an explosive return to Houston on Saturday, July 9, making history with the twelfth installment of its flagship Night Of Main Events card.
Fans packed the Bayou Music Center in Houston to see a card filled with fight rap legends alongside some of the genre’s rising stars. NOMEXII was trending even before the event started with fans on Twitter debating their predictions for the night. They were also eager to see the return of Harlem’s K-Shine, a long-awaited grudge match, and see some of the best rappers of the Smack DVD era take on the new era.
The event started trending with #NOMEXII just thirty minutes into the show before the official hashtag was announced. By the time, URLs co-founder Smack White announced #NOME12 as the official hashtag URL, engagement reportedly skyrocketed with both hashtags being used by fans.
Less than an hour apart, #NOME12 and #NOMEXII (respectfully) held the top spot.
It was the first time in history that an extreme sports organization trended on Twitter for #1 on the same night with two different hashtags. The event would continue to rank throughout the evening and held the top spot an hour later.
“While the URL typically tends toward the top spots on Twitter, it was especially important for fans to be engaged on this year’s NOME the way they were,” Smack exclusively tells AllHipHop.com. “It shows that even after 12 years, people are still logging on to see the artists on our platform – who we prepared from the start of their careers.”
He continued, “This card had veterans, some of our most senior stars, and also now the brightest new talent dominating the culture. We’ve been following the UFC most of the night because we listen to our fans and expand the market event by event. Something no one else in our space does. We open doors. »
“This proves once and for all that the URL brand is unmatched,” Smack said of the historic flex. “Not just in fight rap, but also in the extreme sports space. We are our own competition.
Some members of Houston’s hip-hop elite were also in attendance with stars like Trae the Truth, lil Flip and J Prince Jr in the house.
One of the most anticipated NOME 12 matchups was URL’s Ultimate Madness 5 tournament finals between one of fight rap’s top pens, JC, and South Carolina underdog Swamp. Longtime fight rap enthusiast and former NFL player Gerald McCoy added an additional $20,000 to the prize money for a total of $120,000.
Ultimately, JC would claim victory in a unanimous decision to win the $120,000 prize as the winner of Ultimate Madness 5.
JC against Swamp – Final UM5
West Coast legend Dizaster took to Twitter to offer his flowers to JC after his victory. “Congratulations to @ThekidJ_c on a well-deserved accomplishment in his career. For me, jc has always been a talent that I have shown respect for, to preserve the fundamentals, to push the boundaries of writing, to not comply/compromise. good to see a mc from our fabric win🏆”
However, Swamp was a worthy finalist, fighting through the tournament and into the night.
Meanwhile, JC’s next sack is rumored to come from the much-hyped match with Tsu Surf, a JC has wanted for years, or an epic bullpen clash against Harlem legend Loaded Lux, and a battle endgame for elite writers.
Danny Myers vs. Nunn Nunn
The night began with California’s Danny Myers versus North Carolina’s Nunn Nunn, a firefight that was a fest of rebuttals from big-name freestylers.
Danny bought almost unparalleled energy for the night, as noted by Nunn Nunn. “Bruhh Danny jumped off the stage, crossed the entire front row and then teleported onto the stage mid-lap”
K-Shine vs True Sikh
K-Shine made a triumphant return with the crop giving them a clear win over New Jersey’s Real Sikh in the first of the Smack DVD Era vs. New Era matchups. He gave a masterful performance over all three runs, giving fans the feeling that the former Shine is here to stay.
Geechi Gotti vs. Hollow Da Don
The second Era vs. Era matchup came from Houston’s Hollow Da Don vs. California’s Geechi Gotti and despite the fan vote, it turned out to be highly questionable. While Caffeine’s fan vote gave the win to Hollow, the second of the Smack DVD era rappers to win on the night, others gave it to Gotti.
Goodz vs. Eazy the Block Captain
Then it was a case of “slick talk” versus “the talk different” with Goodz da Animal from the Bronx versus Eazy the Block Captain from Philadelphia, two rappers from two different genres known for their distinct ways of talking to their opponent.
Tay Roc vs. T-Top
Maryland’s Tay Roc and North Carolina’s T-Top settled a grudge in the main event that spanned a decade and many fans followed Roc’s path.
The event took place live and for free on Caffeine TVthe streaming partner of the Ultimate Rap League, and the fights will soon be added to the URLtv app. In the meantime, check out some of the recaps on Twitter below.