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Around 40% of professionals make a major career change every four years, a far cry from the old-school mentality of staying with a company until retirement. The business world is changing rapidly and the landscape is changing daily. Professionals therefore need to update their LinkedIn profiles to keep up.
There are more opportunities than ever – and more ways to connect qualified people with them. For marketing purposes and more, you need your profile to be as up-to-date as possible in order to have the best chance of finding contacts to advance your career.
A neat LinkedIn profile should reflect not just who you are, but also what you can do. If you allow it to go on too long without focus, it may stagnate and present you in a dull light.
Your achievements and skills evolve over time
Whatever industry you work in, the longer you stay with it, the more you will learn. With perseverance, this knowledge base translates into skills and achievements.
Studies show that on average, a new skill takes about six months to develop, but takes much longer to master and gain recognition. Once you feel you’ve learned enough to bring professional value to others, it’s only fair to add it to your listed LinkedIn Skills and Achievements section.
If you don’t make regular updates to your profile in this way, your hard-earned growth may go unnoticed. You want to show the world what you’re capable of, and that’s probably different from what you could do in the not so distant past.
More relevant connections will be recommended to you
LinkedIn algorithm functions based on multiple factors, and the more it knows about you, the better it can guide you to connections with common interests.
Depending on how you update your profile, you will be recommended connections that share similar or related skills. Once these connections are established and solidified through interaction, you will gain a wider and stronger network.
This benefits both parties immeasurably in the future, but it’s important to remember that some of the highest quality connections may never be made if your profile is outdated. By constantly refining your profile to match your current value, you better position your profile for future prospects.
Related: 5 Ways to Turn Your LinkedIn Connections into Paying Customers
Your feed will be better suited to the latest industry news
For marketing, in particular, staying on top of trends and news is essential in this super-fast digital age. There’s almost no end to the content posted on the platform every day, so it’s important to have an effective filtering system to see what’s most relevant to you.
Just like your recommended connections, your feed and news depends on what you list in your profile in terms of related interests, experiences, and industries. Your feed will reflect what you’ve focused on in your profile as priority areas.
In the world of marketing, capitalizing on a timely trend can reap all sorts of rewards, and you can rest assured that you’re staying current by simply keeping your LinkedIn profile current and up-to-date.
You never know who might view your profile
Even if you’re not actively looking for a new employer or client, there’s no telling who might be sizing you up from afar. LinkedIn provides all kinds of useful information tools to track who views your profile, and the number of views varies from a few tens to several thousand. All it takes is the right person to come along and like what they see to potentially change your work life overnight.
Winning or losing an ideal opportunity can depend on how your profile presents itself. If you let your profile go stale for a few weeks or months, you might not give off the kind of positive impression you need on someone looking for you. It’s unclear when such a sight might present itself, which is why ongoing maintenance of your profile is essential.
Related: How to Establish Marketing Authority in a Niche Industry
This is the best way to build authority in your niche
You cannot develop or buy expertise in the business world overnight, it is something that requires consistency and dedication. This type of authority building takes time, and updating your profile regularly shows others the extra gains you are making in your niche.
Rather than trying to revise your profile overnight, it’s best to slowly show your growth so others can see the journey rather than the results.
By methodically honing your profile on a monthly or weekly basis, you are showing commitment to a path. People will notice and respect such a business, and over time that feeling becomes respect and authority in your industry niche.
Becoming an expert in your field is an incredibly powerful ability, a skill that few acquire and that offers significant benefits to users. Having an up-to-date profile instantly presents you as an attractive and competent professional, and is perhaps the most powerful way to use your LinkedIn profile.