Tips and tricks to improve your LinkedIn profile

LinkedIn is often at the bottom of a working professional’s to-do list, especially if they’re not actively looking for a job. This social media network, however, is an exceptional tool for making connections, learning new things, landing jobs, and expanding your opportunities. Whether you’re a job seeker looking to grow your network or a professional looking to establish a presence in your industry, LinkedIn is a great place to start. Here are some of the best ways to optimize and improve your LinkedIn profile.

Share industry-specific content

The focus of the content you put on LinkedIn should be relevant to the industry you are currently in or trying to break into. This will show your connections that you are knowledgeable, passionate, and committed to your field. Industry-relevant content in a LinkedIn post will build your credibility, start meaningful conversations, and showcase your skills and abilities to potential employers, future employees, and colleagues.

Share your achievements

It’s okay to brag a little on LinkedIn! This shouldn’t be the only type of content you post, but if you’ve recently won an award, earned a degree or certification, or exceeded expectations on a project at work, show your success with LinkedIn posts. It will further show your strengths and success in the industry while inspiring others to work towards common goals.

Follow industry trends

If you find yourself digging into a specific topic at work or in your spare time, share what you learn with your connections on LinkedIn. Like connections, LinkedIn connections are two-way: they are an exchange. So, including information about industry trends or current research in a LinkedIn post can be something to give to the digital network you’re building to support other professionals in their work.

Distribute the wealth

Just as you can give insightful information on LinkedIn, it’s also helpful to share tips, tricks, and lessons you’ve learned or developed. Posting ways to make people more effective and successful will demonstrate that you are striving to improve yourself as a professional, have the ability to innovate in processes, care about supporting the development of others, and love critical thinking. These are all attractive qualities to show online in current and future job searches.

Inspire and motivate others

If you see a quote or image that inspires you and is relevant to your industry or career, share it in a LinkedIn post. Chances are it will motivate someone else and spark a great conversation. A great way to have meaningful links is to provide meaningful content to others. And content that will inspire and encourage others is just that.

What not to post on LinkedIn

Because LinkedIn is a professional platform, there are a few topics you should avoid including in a profile post. These include:

  • Controversial and polarizing posts that create an “us versus them” mentality
  • Selling points that are not relevant to the industry or do not support your network
  • Too much personal information better suited to other platforms
  • Negative or unprofessional content that could harm your chances of getting a job in the future

How to Organize the Perfect LinkedIn Post

Even though LinkedIn is a professional networking tool and you shouldn’t share too much personal information, you can still show off your personality. Write your LinkedIn message with the style of language you would use in a casual business setting and avoid using stiff, legalistic phrases just to sound professional.

Although you should stay professional, LinkedIn is a social media platform, so engagement is key. And adding your personality to your posts is a great way to attract people and make them want to read more.

Use pictures

To further engage your connections and establish a presence on LinkedIn, add images and graphics to your posts. Research has shown that visuals attract and hold readers’ attention far more than plain text. When adding images to your posts, make sure they are relevant to the topic of the post, appropriate for LinkedIn, and of high quality.

The photos you post are a reflection of you as a professional. Before posting a photo, ask yourself how you would feel if the CEO of your dream company saw it. If the answer is not positive, consider finding another photo.

Reread. Twice.

Having spelling and grammatical errors in your LinkedIn post can make you appear unprofessional to your network. On the other hand, the absence of errors shows that you can communicate professionally and pay close attention to detail. So proofread and edit your content several times before hitting the “Publish” button.

Engage with others

Take an active role in your LinkedIn network by engaging with other people instead of just passively posting. If someone comments on your post, reply to them. If you see someone else posting something that resonates with you, share it. If one of your connections is starting a new position, send them a congratulatory message. These simple efforts can go a long way in getting your name out there.

The essential

So instead of letting LinkedIn slide to the bottom of your to-do list day after day, block off half an hour on your calendar once a week to create a LinkedIn post and interact with your connections. This will pay off in the long term with a genuine and extensive network of colleagues and future employers.

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