Just as it makes sense to regularly update your resume, you want to regularly update your other career branding tools, including your LinkedIn profile. If you are in job search mode, the target audience for your LinkedIn profile is the recruiter. You want recruiters to find your profile when they search, and you want your profile to grab their attention when their searches return dozens of profiles or more. Here are ten ways to make your LinkedIn profile attractive to recruiters:
1. Make your title descriptive
If you don’t proactively edit your title, it will default to your current title and company. It marks your business, not you. If your title is generic (eg Manager, Director) then it doesn’t tell the reader anything about what you are doing. Include your industry and / or functional expertise in your title to provide more description for a quick read.
2. Include a summary
Don’t just skip the Summary section and jump straight to Experience. Positioning the summary right at the start helps frame your background for the quick reader. It’s also searchable, so including popular keywords for your area of expertise will help recruiters find you better based on your skills and knowledge.
3. Maximize your summary
Including a summary with your background highlights and searchable keywords is a good start, but you can maximize your summary by making it a stand-alone description. If a recruiter saw nothing other than your LinkedIn summary, would they want to contact you based solely on that? Play with your narrator voice in your summary – a more relaxed tone that includes how you came to your career expertise can be very effective. Include the arc of your career, not just your current role, especially if you have interesting positions and accomplishments along the way. Include key skills to complement your experience.
4. Match your career timeline to your CV
If you list a job on your resume, list it on your LinkedIn profile. You don’t necessarily need as many descriptions on your LinkedIn profile, especially for past jobs, but you want to have a full career timeline on your LinkedIn profile, and you want it to match your resume for more. consistency. Including more companies, not fewer, on your LinkedIn profile improves your chances of appearing in searches for recruiters and people trying to network with you.
5. Describe your work
You don’t necessarily need as many descriptions on your LinkedIn profile as you do on your resume. However, you want enough description in your LinkedIn profile, especially about your current role, so that the reader knows what you are doing and what you have accomplished .
6. Take advantage of additional sections
Posts, Activities, and Skills are all specific sections on LinkedIn, and you should use them as prompts for additional information to include on your journey. LinkedIn is searchable, and recruiters are absolutely searching – we’re not going to go through millions of resumes indiscriminately, we’re going to filter by specific keywords instead!
7. Customize your LinkedIn URL
You can customize the LinkedIn URL attached to your profile and make it your name rather than a random set of letters and numbers. This is a small but important touch that has a few advantages: 1) your profile looks cleaner when shared (as a recruiter I often share profiles with my clients); and 2) when you include your personalized URL in your email signature, what you are sharing is obvious and further strengthens your brand.
8. Include your contact details
If you are in job search mode, you want people to contact you easily. If you don’t want to include your primary email address for privacy reasons, you can create a separate account for public sharing. Just make sure it’s an account that either redirects to your primary email address or that you’ll check back regularly.
9. Update your settings
Speaking of checking back regularly, make sure your LinkedIn settings are updated, including any contact information you attach to your profile. I recently connected with someone who I thought would be suitable for a position with one of my clients, and once I logged in I emailed the job description to the address on this profile LinkedIn. We also exchanged messages on LinkedIn, in which the person realized that the email attached to their profile was not up to date and therefore never received the job description that I have. sent. You might not hear from people trying to contact you at outdated addresses. Or your notifications can be set so that you don’t receive invitations or news from your contacts (both of which are essential for staying in touch when you’re in job search mode).
10. Stay active
The advantage of keeping your settings up to date so that you regularly hear from others is that the best LinkedIn profiles are active, not static. You want to have activity in your profile, ideally by posting elements relevant to your area of expertise. As a recruiter, if I landed on a profile with few connections and no activity, then I assumed the profile was dormant, that I couldn’t reach the person through that profile, and then I would look elsewhere. You don’t want recruiters to land on your profile and walk away!
None of these ten action items take a lot of time, but they do require awareness and effort. However, once you get started and check off the ad hoc items on your list (for example, personalize your URL), your profile will be easier to manage. You will also start to make better use of your profile (e.g. people contact you) and you will be more inspired to continue.