Setting up your LinkedIn profile for success – The Global Recruiter


But what really defines a good LinkedIn profile? Open your profile and take a look at the following!

Many people who have been in the recruiting world for a while may have had their LinkedIn profile for at least a decade (we won’t tell anyone!), which means the rules of what’s acceptable and what’s not. is not likely to have changed.

For example, at some point, if you were wearing anything other than a suit jacket or a shirt and tie in your profile picture, you might be considered unprofessional. Fortunately, those days are well behind us.

That being said, there is still a pretty robust checklist you can have with you when filling out or updating your LinkedIn profile, to give you the best chance of success in terms of accessibility to relevant people.

1. Title
It might sound weird because this is your LinkedIn profile, but your headline should talk about the problems you solve, not what you do. For example, if you manage the contract recruitment team of a technology recruitment company:

❌ Contract Recruitment Manager

✅ Provide the best tech entrepreneurs for your business!

People viewing your profile care more about what you can do to help them specifically, as opposed to your job title.

2. Profile Picture
Be sure to choose a photo that looks like you, with your face taking up about 60% of the frame and no distractions in the background. Don’t worry too much about looking professional. Instead, focus on appearing approachable and open to conversation — that’s what LinkedIn is all about, after all.

Did you know that just having a photo – versus no profile photo at all – makes your LinkedIn profile 14 times more likely to be viewed?

3. Contact details
Be sure to fill in your email address, phone number, and website information so people can contact you easily. Plus, adding your birthday means your connections are notified when the day arrives!

4.LinkedIn URLs
The default LinkedIn URL gives you numbers after your name. At the top right of your profile, under “Edit public profile and URL”, you can remove the numbers and replace them with your name only if the URL is available. (My apologies to any John Smiths to whom this may not apply.)

5. Connections
Build your network by prioritizing quality over quantity. Have you ever seen those people on LinkedIn who brag about having over 100,000 connections in their network? We can almost guarantee you that their networks are almost redundant and they are not communicating with all of those 100,000 people.

6. Summary
A summary should be what it says on the tin. Summarize how you help people, solve a problem, and add value to your ideal customer. It’s your chance to show off, so do it – but make sure it’s not War and Peace. End with a CTA on how they can contact you and offer several options to circumvent them.

7. Content
Make sure your network sees your best posts first by pinning the ones that performed best. They likely got the best results for a reason, so pinning them will encourage more people who view your profile to click on them as well.

Alternatively, you can pin your website pages to give greater accessibility to your features, about us or careers page.

8. Experience
Yes, your experience section should look a bit like your resume. However, there’s a reason resumes are slowly but surely going out of fashion in the recruiting world. Most resumes are a few pages long (despite years of resume advice from thousands of people), and to put it bluntly, not every hiring manager has time to read all the responsibilities you’ve had.

9. Education
Most people tend not to expand their education section, but they are missing a trick! This is an opportunity to not only write about where you went to school or college, but also include any relevant online courses or certifications you’ve taken.

10. Recommendations
The endorsements section on your LinkedIn profile is crucial – these are testimonials from people who know you and have worked with you. In the recruiting industry, the more positive testimonials you get, the better!

For each successful placement, you make, try and encourage the relevant client and candidate to leave a recommendation on your LinkedIn profile, and offer to do the same in return.

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