New LinkedIn profile tools aim to help members and job seekers stand out


The features are designed to help users create a more expressive and inclusive profile, the company said.

Image: LinkedIn

LinkedIn has launched new profile features “to help our members better represent themselves more authentically and share their career goals and aspirations,” the company said.

SEE: Job Trend Analysis Marks Growth of Data Science and AI Roles (TechRepublic)

The LinkedIn profile aims to become warmer and more inclusive to help members express themselves more authentically online and easily demonstrate their personality and skills, the company said.

New features rolling out globally starting this week include:

Cover story-allows members to upload a short video to their profile to bring their story to life. For job seekers, Cover Story is a way to showcase their personality and demonstrate their soft skills to recruiters and hiring managers.

● Pronoun fields–(optional) where members can add their gender pronouns and feature their primary identity at the top of their profile.

● Creator mode–helps members who share content and ideas on LinkedIn grow their audience by displaying their content more prominently and adding hashtags on topics in their area of ​​expertise.

Service Pages–help freelancers looking to grow their business attract new clients by listing the services they offer, linked to their Profile.

Virtual Job Search in the Age of COVID-19

LinkedIn conducted a survey of job seekers and hiring managers in the United States to understand how the job search and hiring process has changed since COVID-19.

Key findings include:

Authentic representation at work has become increasingly important

● Over 50% (56%) of job seekers think the way they present themselves at work has changed since COVID-19.

● Almost 50% (46%) of respondents say they are more likely to be themselves in the way they present themselves in the workplace than a year ago.

● Over 50% (55%) of job seekers agree that gender is an important aspect of their identity, both in and out of the workplace, and 70% of job seekers think it is important for recruiters and hiring managers to know their gender pronoun.

● Over 70% (72%) of hiring managers believe it is beneficial to have clear information about a candidate’s self-identification (i.e. gender pronouns) and helping others to respect their identity.

Job seekers want new ways to stand out; demonstrating soft skills is essential

● Nearly 80% (79%) of job seekers believe that as a result of COVID-19, job hunting has become more competitive and they need to find new ways to stand out to recruiters .

Nearly 80% (76%) of job seekers wish there was a better way to represent themselves to recruiters and hiring managers, and more than 70% (74%) think it’s important to promote relational skills.

● Nearly 70% (69%) of hiring managers agree that soft skills are difficult to assess in a candidate, and 75% believe that a standard resume is insufficient to assess a candidate’s soft skills.

Video is a key channel for job seekers to stand out in the hiring process

● Seventy-nine% of hiring managers think video has become more important when it comes to interacting with or vetting candidates, and more than 60% (61%) of job seekers believe that a recorded video could be the next iteration of the traditional method. cover letter.

● Over 60% (62%) of job seekers think sharing more about themselves, their experience and career goals in video could help them land a job. And hiring managers agree: Nearly 80% (76%) of hiring managers think it would be helpful to see a recorded video of a job seeker.

● 59% of job seekers believe video is becoming the new normal in the job search process, and 41% have used video to stand out to recruiters and hiring managers.

● Job seekers believe that sharing a video with hiring managers would be helpful, as it allows them to better showcase their personality (57%) and show their true selves (41%).

“We hope these new tools help you feel seen and represented, and that you add them to your profile, because your profile isn’t complete unless it’s all about you,” said Tomer Cohen, chief product officer at LinkedIn, in a blog post.

For more information, visit opportunity.linkedin.com.

Censuswide conducted research on behalf of LinkedIn, online between February 25 and March 2, with 1,009 hiring managers and 2,101 job seekers, ages 18 to 69, in the United States, a said LinkedIn.

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