Need to dust off your LinkedIn profile? 3 steps to pop it


If you’re not already on LinkedIn or haven’t updated your profile in a while, now is the time to dive in. Here are some ways to up your LinkedIn game and strengthen your relationships.

If you’re a real estate agent or broker, you need to be on LinkedIn. With over 740 million active users, LinkedIn is an important place to be as an agent.

Whether you are new to social media or more experienced, you will benefit from being on LinkedIn as it is truly one of the only professional networks there is. That means less noise, less politics, less cat videos and more about business.

If it’s been a while since you’ve visited LinkedIn, I encourage you to dust off your profile and take a look at the desktop and mobile version as both have been greatly improved over the years. Here are three things real estate agents and brokers need to focus on this year when it comes to LinkedIn.

1. Optimize your LinkedIn profile

It is important to keep your LinkedIn profile up to date. When potential clients search for you on Google, one of the top sites that will show up is LinkedIn. If your profile is outdated, it looks like you are bankrupt.

Here are some simple tips for maximizing your LinkedIn profile:

  • Make sure your full name, title, and brokerage are listed.
  • You can also add in your title the market area in which you specialize.
  • Update your profile picture with a professional photo that you use on other social media platforms.
  • Add your contact information: website, email and other links — don’t be a secret agent!
  • Update your cover photo to reflect your business. You can use LinkedIn’s Canva templates to create new cover photos.
  • Update your summary or About section. It should be a paragraph or two that outlines your experience and expertise. Who do you work with, what field do you serve and why do you love what you do? Write this in the first person. If you’re new to real estate, explain how your work history and the skills you learned there will translate to real estate and why you changed careers.
  • Update your employment history to reflect the brokerage you currently work for and any designations you have received.
  • Add your pronunciation and/or pronouns (via the LinkedIn mobile app).
  • Update your skills and expertise. Think of this section as the “keywords” of your profile. Choose seven to ten keywords to describe your specialties and areas of expertise. These are skills that people can recommend you for and can also suggest additional skills that you may not have listed.
  • You can also add photos and videos to enhance your profile. If you have an “about you” video or testimonial videos that you have on YouTube, you can add these links to enhance your profile in the Featured section of your profile.

Once you’ve updated your profile, you might consider setting a recurring schedule reminder once or twice a year to update your profile if needed.

2. Develop a LinkedIn Posting Plan Consistently

Get ahead of your LinkedIn connections by posting a status update on LinkedIn a few times a week. Remember that LinkedIn is a professional network, so platform updates should be market, real estate, business, or leadership related.

Also remember not to just post and run. Take 10-15 minutes a week to interact and comment on other people’s posts on LinkedIn.

Here are some ideas on what to post on LinkedIn and best practices:

  • Post links to market articles (from Inman News, Realtor Magazine, your local association or brokerage/franchise).
  • Post original content you created (videos, link to blog posts, link to podcasts, etc.).
  • To ask questions! Survey your audience.
  • Don’t just post links to listings.
  • Post to your LinkedIn Stories and share behind the scenes of your business.
  • Post personal content from time to time – but generally speaking, LinkedIn is a business
  • Don’t just post and run. Take the time to respond to comments.
  • Comment on others’ posts throughout the week.
  • Focus on connecting with at least a few people daily on LinkedIn.

3. Connect with clients, prospects and colleagues to expand your sphere

Every new person you meet could be a customer. Are you in contact with him or her on LinkedIn? LinkedIn is a great place to connect with clients, prospects, colleagues, and other real estate professionals.

Don’t hesitate to get in touch with other real estate agents and brokers – it’s a great opportunity to expand your referral network!

Here are some tips to increase your connections with LinkedIn:

  • Add your public profile link to your email signature. If you use Outlook, edit your email signature in the “Edit” menu then “Options”.
  • If you use Gmail or another free email provider, a great free service to use is WiseStamp. WiseStamp will allow you to add all your social media channels in your email signature.
  • Add past and current colleagues and clients. It’s worth putting your customer database into an Excel spreadsheet (.CSV file).
  • If you use Outlook or Gmail, you can easily export your list. Once you’ve done that, copy and paste that mailing list into LinkedIn. (Under ‘Contacts’, click ‘Add connections’.)
  • Contact potential and current clients via LinkedIn. It’s an easy way to connect and expand your sphere professionally.
  • Remember: it’s easier to send a LinkedIn request than a Facebook friend request to someone you just met.

Katie Lance is the author of #GetSocialSmart and founder and CEO of Katie Lance Consulting, a social media strategy company and founder of the #GetSocialSmart Academy. She has been recognized by Inman News as one of the 100 most influential people in real estate and is a featured speaker at numerous industry events. Katie is also the bestselling author, #GetSocialSmart

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