Native News Online joins URL Media Network


An 11-year-old local Indigenous news platform recently joined a national media network founded to address the underrepresentation of Black, Indigenous and People of Color (BIPOC).

Indigenous News Online on Tuesday, January 25, became the 10th member of URL Mediaa national network of media organizations owned and operated by BIPOC.

“Native News Online has been raising Indigenous voices for 11 years,” said Levi Rickert, a Prairie Band Potawatomi Nation tribal citizen and Grand Rapids-based publisher of Native News Online. “We are excited about our new affiliation with URL Media, as we will now also be able to elevate other BIPOC voices. We look forward to sharing stories, opportunities, ideas and best practices with these high-performing BIPOC publications and their talented teams.

The announcement of Native News Online joining the URL Media network came during the one-year anniversary celebration of URL, which was co-founded by Sara Lomax-Reese, CEO of the Philadelphia-based company. WURD-Radioone of the few black-owned talk radio stations in the country, and veteran journalist and media director S. Mitra Kalita, publisher of Epicenter-NYCa newsletter was launched to help New Yorkers through the pandemic.

Following racial justice protests across the country in 2020, URL Media was launched in January 2021 to address the continued underfunding and underrepresentation of BIPOC communities, with eight media organizations representing a diverse mix of cultures, media formats, geography and audiences.

Network members share content, distribution, and other resources “to improve reach, increase revenue, and build long-term sustainability.”

“We are thrilled to welcome Native News Online as our first Indigenous partner,” Kalita said. “The truth is, America’s narrative is incomplete without this vital and foundational perspective. We look forward to working to amplify their powerful storytelling and platform.

The first members of URL Media were WURD Radio, Epicenter-NYC, Documented, naughty, Haitian weather, TBN24, ScrollStack and Palaver. Based in Minneapolis Sahan Diary joined in May 2021.

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