LinkedIn Profile Tips for Taking Advantage of the New 2018 Layout
Once again, LinkedIn updated the profile design. The top header of your profile now displays more relevant details that you want people to learn about you immediately after viewing your profile. Here are some LinkedIn profile tips to help you get the most out of the new update.
Change your header image
You notice that your profile picture is now on the left side of the middle of the header. You may need to edit your header images if your image placement overlaps text. The header image is 1584px X 396px. The size of the image has not changed.
The first tip of the LinkedIn profile is to use this header space to market yourself and your business. A beautiful image attracts people and helps you stand out from the crowd. You can create a custom graphic using a tool like Canva or upload a favorite photo that talks about who you are, but don’t leave the space blank with the default blue space.
Here is the updated version you see from the desktop:
Create a compelling LinkedIn headline
Your LinkedIn profile title is now left justified. Make sure your title includes your keywords that identify your title or what you are doing. I encourage you to add interesting and compelling words and avoid the most overused buzzwords that I share in my article, is your LinkedIn profile dominated by overused and meaningless words?
You have 120 characters for people to know who you are, so use them wisely. Please do not add your company name after your title as this is not necessary as your company name is in your experience section.
NEW to the right of your title now shows your current business, where you attended school, your full contact details and a link to our connections. Your contact details are the most important part of this section and you want people to be able to reach you easily.
Additionally, add URL, phone, and website address if applicable. In the example above, I don’t want to add my address, so I added some additional keywords to describe what I’m doing. Take advantage of all the contact space available and simplify your task.
LinkedIn Summary Section – Tell Your Story
Notice in the new profile design you see above three full lines of your summary description appear before the “show more” link. Previously you only saw two lines as shown in the image below. This is top notch real estate in your LinkedIn profile, so make sure these first few lines speak to your ideal connection if you are prospecting or starting to tell your career story. The goal is to encourage the profile visitor to click on “show more” for additional details.
With the summary section, you have 2000 characters to tell your story. Be creative, informative and clear. Know your goals for being on LinkedIn. It can be as simple as managing relationships, building brand awareness, building authority in a niche market, or prospecting. LinkedIn profile tip – some of my colleagues suggest putting your contact information at the beginning of your summary so that it appears in the foreground, however I like the idea of ââusing language that tells the visitor how you are helping because the contact information is now to the right of your title. It’s something to test and see if you collect feedback.
Put yourself in the visitor’s shoes, will they know where you work, what you do and something more? Will they know your career history, what you’re good at and how you serve others?
Add multimedia to the summary
Three thumbnail images of your multimedia are now displayed directly below the first three lines of your summary (see the first image at the top of the page). Previously, no image was displayed unless you scrolled through each section of the profile. You want to be sure that the image, video, or PDF shows something interesting enough for the visitor to click on it.
Multimedia in general adds visual interest to your profile and the visual adds some value to your visitor. This is a great section for adding a company information video, images of your product or service, or a PDF white paper that a visitor can download.
Update the skills section of LinkedIn
Have you noticed the updated version of the skills section? LinkedIn now divides your skills into topic categories. These are industry knowledge, tools and technologies, interpersonal skills and a comprehensive set called âother skillsâ. LinkedIn uses a form of artificial intelligence to sort and categorize. Remember that you can search by skill and recruiter, in particular use this feature to find and assess candidates. I encourage you to update this section of your profile and make sure it is up to date.
As a strategy for staying on top or in mind with specific people in your network, such as clients and prospects, I recommend that you go straight to the person’s profile and endorse some of the skills you know. It helps their profile in terms of credibility and they are informed that you took the time to endorse them or, I like to say, acknowledge them. Often times, these same people will reciprocate and support you.
The desktop version is what is shown above, however, the mobile version is different (see below).
You are asked to rate the skill and confirm how you know they have that skill.
LinkedIn Experience Section
Often times I see LinkedIn profiles that have the company name and the individual’s title and little or no description. Don’t assume the visitor knows what your business does or what your role is within the business.
Be clear about what your business does and list your services. When I update individual profiles, I also like to express the types of clients the business serves as well as the type of results they can expect from working with the individual and the business. If a visitor has to guess what you’re doing, they’ll likely move on and not take the time to ask.
Conclusion: Tips for the LinkedIn profile
Think of your LinkedIn profile as a resource so that when visitors open it, they know who you are, what you do, and why you are credible. Tell your story in words and multimedia. Don’t be afraid to be both unique and ready to share your accomplishments. Remember, people most often meet us online before they meet us offline and first impressions count and that starts with a comprehensive, engaging and informative profile.
For an update of your professional profile, find out how I can help you stand out.
** Originally posted on my blog