LinkedIn profile: Professional or casual? Should you get personal?


LinkedIn is known for its business-focused, networking-focused platform that allows employers and employees to connect with other professionals. However, with top posts ranging from videos of dads playing with their kids to managers sharing tearful photos and discussing their mental health issues, it’s clear that LinkedIn has become more personal than strictly professional.

Why is this important: According Kinsta87% of recruiters regularly use LinkedIn and about six people are hired every minute using the platform, by LinkedIn Statistics. With over 55 million businesses listed on the site likely to view your page, it’s important to know what type of content will benefit you and your career the most.

What they say : LinkedIn Article Author John Nemo wrote about his experience posting personal details about his life on his LinkedIn account, encouraging people to humanize their posts and not be afraid to share life stories.

  • “Nobody wants to do business with a foreigner. Instead, we always want to do business with people we know, love and trustwrites Nemo.
  • LinkedIn user Natalie Rose shared a Publish in February showing himself crying with anxiety. The post received over 10,000 likes and several supportive comments.
  • Miranda’s HeadLinkedIn Creator Manager, responded to his post with words of encouragement, saying, “Thank you for your vulnerability and sharing this with us. You no doubt speak to so many people here who are going through the same thing.

On the contrary: Some users, on the other hand, think personal posts can be a way to get attention.

  • In response to a Quora post asking “Why do people post random, non-work related content on LinkedIn?”, one user replied saying that personal posts are “vanity incitement (wrong), as if it improves your professional opportunities or your notoriety.”

The bottom line: It’s ultimately your choice if you want to share details of your personal life on your LinkedIn account. Think about how your posts affect your personal brand, positively or negatively.

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