LinkedIn Learning deploys its LMS partnerships



LinkedIn, the social media platform that seeks to connect professionals and expand their networks, continues to move in the space of worker education and training. Specifically, they began to partner with Learning Management Systems (LMS) to expand their online courses, report a worker’s education more effectively, and refer skilled people to vacancies. So far in the new year, Absorb and Infor have joined their growing list of LMS partners.

“Our inclusion in the exclusive LinkedIn Learning Integration Partner Program brings a significant benefit to our clients when delivering and reporting LinkedIn Learning content seamlessly within the Absorb LMS experience,” said Craig Basford, director of product development at Absorb in a statement. “The technology is expected to ‘work’, and with LinkedIn Learning and Absorb LMS, we can confidently say it does. “

Last November, LinkedIn Learning announced its onboarding partner program. Just put in a blog post, “LinkedIn Learning aims to transform the way people learn within organizations by providing a solution that fits seamlessly into their day-to-day work. This means ensuring that our content and learning knowledge matches the products already in use in their organizations. “

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Once onboarding is complete, users of a partner LMS can access LinkedIn’s entire course catalog. New courses (around 25 to 40) are added every week. Learners’ progress will be recorded and reflected on their LinkedIn profile.

Their list of partners since the launch of the program is already impressive. Adobe Captivate Prime signed on, as did Bridge by Instructure in December.

“By joining the new LinkedIn Learning program, we have the opportunity to provide excellent educational resources through Bridge to many new learners, and we are proud to be this trusted resource,” said Matt Bingham, vice-president. product president of Bridge, in a statement. “Organizations rely on Bridge to help grow their talented workforce, and the new tools offered by LinkedIn Learning will bring even more options. “

The LMS Partner Program was a next step for LinkedIn Learning. It launched in 2016, about a year and a half after the company acquired Lynda.com for $ 1.5 billion. This is their biggest known acquisition. Lynda was co-created in 1995 by Lynda Weinman, an author specializing in technical skills. LinkedIn took the site’s educational content as its own and continued to expand it.

In other words, LinkedIn now has the content and the infrastructure to use it. But while they built it, it’s unclear if the users will come. More than 500 million professionals use LinkedIn, but the company has not published user statistics for its e-learning platform. That said, the integration of partner LMSs is still in its early stages. The company is always accepting applications for more companies to join.

To try out the educational platform, new users are given a free trial and then have to pay $ 29.99 per month or a reduced annual fee. The company also offers options for managers wishing to form entire teams.

While this may seem like a branch extending from the main LinkedIn trunk, the company is working toward a more holistic goal. In 2012, CEO Jeff Weiner announced that his company would develop an overall “economic chart” by 2022. Inspired by Facebook’s “social chart,” LinkedIn hopes to record and represent all jobs and employees (along with their full profile). (including their training)) around the world. Data nodes will include businesses, jobs, content, education, skills, and volunteer opportunities. The graph has already been applied on a smaller scale for several projects, such as the New York Tech Talent Pipeline.

LinkedIn Learning will only be one piece of this puzzle, but its partnerships with LMSs should help speed up the process.


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