LinkedIn launches URL shortener and improves content sharing options – TechCrunch


Professional social network LinkedIn has steadily expanded its presence outside of its platform through integrations with Twitter and Microsoft Outlook and by opening up the platform’s API. And since LinkedIn takes its data and status updates from users outside the network, the company has reinforced its sharing and privacy options for users. And LinkedIn is launching an official URL shortener, Lnkd.in, for all links shared from its site.

With new public or private controls, you get full control over who sees what you share on the network or on Twitter, whether it’s everyone, your connections, a specific group or person. And when you share a link or URL on the site or on Twitter, you’ll be able to shorten the link with the companion URL shortener, Lnkd.in.

Instead of building a branded URL shortener with Bit.ly, LinkedIn decided to develop its own app so it could tie directly into LinkedIn’s back-end, with high SLAs and data fidelity.

LinkedIn has made significant improvements to its sharing features. When you share a news article, LinkedIn now lets you customize the snippet of the news article you’re linking to. Thus, users can be more enticed to click on a link that contains an image or the first lines of the content to which the link directs them. LinkedIn has also beefed up its attribution in terms of sharing, attributing something you re-share to the person who shared it with you.

With 65 million members, LinkedIn continues to grow in terms of users. And CEO Jeff Weiner said the company is implementing a product strategy of integrating LinkedIn with any site or platform people might use in their professional lives. As the platform expands its web presence, it inevitably has to both improve and offer sharing restrictions. And he also needs to track what is served from his site, which the URL shortener will do.

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