LinkedIn, the social network for the world of work which now has some 450 million members and is in the process of being acquired by Microsoft for 26.2 billion pillars. The company has launched a new site called LinkedIn Learning, an ambitious e-learning portal adapted to individuals, but also to companies wishing to continue training their employees, and even beyond educational institutions exploring e-learning courses.
The new site was unveiled today at LinkedIn’s San Francisco offices, and it comes about a year and a half after LinkedIn acquired e-learning site Lynda.com for $ 1.5 billion. Much of LinkedIn Learning is based on Lynda content and is brought online with some 9,000 courses offered.
Subjects taught through the service include business, technology, and creative subjects, with courses spanning the gamut from programming skills to writing and accounting.
Courses can be both selected by employees and recommended by employers and their HR managers who can use LinkedIn’s analytics products to monitor employee progress, but also to examine the broader range of it. which is studied as a point of reference, and the curators of LinkedIn itself.
LinkedIn Education is available to LinkedIn Premium subscribers who appear to receive 25 new courses each week based on site information. LinkedIn is announcing that it will be launching an enterprise level soon so large companies can take subscriptions for their entire employee base, LinkedIn said today.
LinkedIn’s emphasis on education and learning goes hand in hand with the company’s leading role today as a place where many people go to publicly build and maintain their professional profile and to seek employment. use. Building on this as a place to improve your professional skills as well makes perfect sense.
It also provides a coda to LinkedIn’s efforts to try to woo higher education institutions. LinkedIn started opening special, verified profile pages at universities and colleges a few years ago and encouraging young users to start creating LinkedIn profiles as young as 13.
The idea was to use this as a way to onboard users early in their working life (or even before they started), but also potentially connect to alumni job search networks. for the recruiting sector. I’ve always thought something was missing, however, without offering a learning component, so it’s interesting that LinkedIn is now trying to fix this.
Interestingly, LinkedIn Learning comes a week after LinkedIn unveiled another way to close this gap: In India, the company now has an online job placement service that tests an individual’s skills and then suggests jobs. that might suit him. You don’t have to go the extra mile to include training, but you can imagine how LinkedIn Learning could fit into this product as well.
Today, during a presentation in San Francisco on the new product, LinkedIn CEO Jeff Weiner described how education has become “one of our most important priorities.” He noted that the World Economic Forum expects 5 million jobs to be lost through the introduction of new technologies, and that 78% of CFOs surveyed believe up to 25% of their workforce could be displaced. now until 2020.
In other words, besides the broader ideology that LinkedIn likes to describe as a charter of the âeconomic graphâ of our world (LinkedIn’s response to Facebook’s social graph), LinkedIn also sees education as a business opportunity. , with a “just in time” experience. the formation of LinkedIn as an essential means of meeting this demand.
Desktop refresh and messages receive bots
Along with today’s launch of LinkedIn Learning, LinkedIn also announced that it will be updating other areas of its service soon. They include a new desktop experience, a “smarter” content feed, and additions to its messaging service, including – you guessed it! – the introduction of bots.
None of these, it seems, are online yet but will arrive soon, according to the company.
The main idea with the desktop redesign is to give the desktop experience, on a bigger screen and through a browser, more parity with what LinkedIn has done with native apps. In a way, that was late: the company has professionals as its customer base, an audience mainly related to the office, and therefore captive, for a better desktop version.
The new look will include faster ways to switch from your own profile to the suggestions of others to watch, follow and send messages; as well as a more dynamic flow of potential jobs and other content.
The content, meanwhile, appears to be updated again as well. The feed will be broadened to include a greater mix of suggested people to connect with and follow; more influential content; and news curated by the LinkedIn editorial team.
The timeliness element is particularly interesting – it looks like LinkedIn wants to take it one step further here and position itself as a destination to get any news you might want to read that might be relevant to your professional world and beyond. Think of it as LinkedIn’s equivalent of trending Facebook topics.
LinkedIn has tried offering aggregated news content to its users in the past – a service it took over through its acquisition of Pulse – but it also sprinkled it with plenty of thoughts on influencer news rather than to offer readers the heart of the news itself.
Now, LinkedIn will give you late-breaking news alerts, and then, when you click on it, you’ll receive a wider range of additional links to learn more. This could include more news articles, or people on LinkedIn who are connected with you and the news; and (yes) those influencer posts.
I feel like I don’t know how much traffic or buzz the LinkedIn news feed is getting today, and this is one way to try to turn that around.
Finally, LinkedIn showed off a little sneak peek at how it will update its messaging and chat experience. I’m not sure if this is really necessary, or just a sign of the times, or LinkedIn is jumping on the bot bandwagon, but it looks like there will be more âsuggested contentâ that will now be incorporated into the experience of. messaging.
For example, if you chat with someone about setting up a meeting, you can now schedule it, including meeting room setup, âusing robot technologyâ.
LinkedIn has a long way to go, however, before posts become a big thing on the site. Today, Mark Hull, product manager in the messaging team, highlighted the progress LinkedIn has made by noting that there has been a 240% increase in messaging activity on the platform. since the relaunch of messaging apps last year.
He said people “now use messages on a weekly basis” – which may indeed be a step forward for LinkedIn, but obviously lags far behind apps like Facebook Messenger and WhatsApp, or maybe more in the professional court. LinkedIn, Slack, which are used daily and hourly.