How to Update Your LinkedIn Profile Without Making Your Law Firm or Business Suspicious
Your LinkedIn profile gives you tremendous exposure – for job searches, leadership roles, community engagement, board seat opportunities and, of course, networking. I strongly believe and advocate that your LinkedIn profile be updated regularly. Whether you’ve been given increased responsibilities within the law firm, been promoted from senior counsel to assistant general counsel, or managed a major merger or acquisition, a strong and powerful LinkedIn profile is the path to greater opportunities along the career highway.
The question I get most often from job-seeking clients (typically aspiring General Counsels and those already at the General Counsel level): how do they avoid sending smoke signals to their company when update of their LinkedIn profile?
The answer is simple: if someone mentions it, recognize that you are highly visible in the business and therefore need to present yourself and the business or company in the best possible light. It’s the truth, isn’t it? That means having a clearly articulated brand message, details about what you do at the company or business, and in-depth information about your career trajectory (after all, that’s what drove the company or business). company to hire you in the first place). Clients (current and potential) might spot you on LinkedIn, organizations might seek out someone with your speaking experience, and you might even seek out future opportunities on the board of directors for enhanced professional leadership. Why wouldn’t your business or law firm want your LinkedIn profile to be better?
Updating your legal resume, executive biography, and LinkedIn profile are staples of ongoing maintenance and professional development in your career. LinkedIn is an ever-evolving platform with new features rolling out every quarter. With these changes comes a greater commitment you need to make to yourself. Think about the impact LinkedIn has had on all of our careers in today’s legal market compared to seven, eight, even 10 years ago. A lackluster LinkedIn profile didn’t make or break you back then, but right now it can lead to missed opportunities.
Today, an optimized LinkedIn profile makes you even more influential for your law firm or business. For example, if you’re the general counsel, a strong LinkedIn profile is essential, especially since you’re the face of the legal department and the trusted partner of the C-suite and the company. This means that you are searched a lot on the platform and on Google. If you’re a partner at a law firm, you want to be present (and relevant) on LinkedIn to help generate more business and share firm accolades to improve the firm’s brand and reputation. If you own a law firm, you want a professional profile as well as a business page for your firm (two opportunities to be seen and noticed).
So whether you’re a law firm owner, a rising senior partner at a mid-sized firm, or an aspiring corporate lawyer, your visibility on LinkedIn matters.
Plan to update your LinkedIn profile at least once every six months – keep track of projects you’re working on, promotions you’ve received, when you’ve made company news and others major initiatives you’re working on. Ultimately, your professional image matters – and having an updated LinkedIn profile not only benefits you, but also your business or law firm and its brand.
Wendi Weiner is a lawyer, career expert and founder of The Writing Guru, an award-winning executive resume writing services company. Wendi creates powerful career and personal brands for lawyers, executives, and suite/board leaders for their job search and digital footprint. She also writes for major publications on alternative careers for lawyers, personal branding, LinkedIn storytelling, career strategy, and the job search process. You can reach her by email at [email protected]connect with her on LinkedInand follow her on Twitter @thewritingguru.