How to Update Your LinkedIn Profile for 2017


The end of the year has arrived, faster than ever!

You have changed in the last twelve months. You are a different person now than you were in January. This is the perfect time to update your LinkedIn profile.

Take a few minutes to log into LinkedIn and visit the Edit Profile page, read your profile and see if it still describes you.

You can update your profile to move items, modify them, or dispose of them if they are no longer accurate or relevant.

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It’s a very good idea to update your LinkedIn profile at least once a year, or more often if things change in your job or career.

Here are five ways to update your LinkedIn profile before January 1:

1. Update your title

2. Update your resume

3. Update your skills, projects, etc.

4. Improve your profile with the media

5. Enter your unique profile URL if you haven’t already

Your title is one of the few parts of your profile that a LinkedIn user will see when they search LinkedIn’s user database, and your profile is one of the search results.

Your title is critical because it tells a visitor to your page — or someone who sees your name and title in a search results list — how to think of you.

It’s understandable that people get attached to trying to find the perfect LinkedIn title. Don’t worry about finding the perfect title right now – the end of the year is stressful enough on its own.

For now, pick a LinkedIn title that more or less reflects what you do professionally or how you want to be seen professionally by people who don’t know you.

Here are some ideas for LinkedIn titles:

1. Controller for growing businesses

2. Art director and print/web designer

3. 2017 Marketing Graduate Seeking Entry-Level Position

You can use your title to advertise that you are looking for a job if you are not currently working.

You can think of the LinkedIn title over a few days or a few weeks and change it whenever you want.

Personal branding is difficult. Sometimes a good friend can be your best brand partner. Your friend will tell you how your friends and colleagues see you. Our friends often know us better than ourselves.

Next on our update list is your LinkedIn summary. You can write your summary in paragraph form. Your resume tells your story as a worker. It can be simple or complex. Here is an example :

I’m a public relations person who enjoys spreading the word about exciting products and services. I’ve had my employers and clients covered by CNN, the Chicago Tribune, and the Wall Street Journal.

You can decide how long or how short your summary should be.

Take this opportunity to update your summary with your projects, learnings and accomplishments from 2016.

If you can’t remember what you accomplished or learned in 2016, this is a reminder to get a journal and start keeping track of your triumphs next year.

If you read your LinkedIn summary and see no way to change it to reflect your 2016 adventures, you might want to ask yourself why your job still deserves you.

Good work gives you continuous learning. This is all you will have to sell to employers and/or clients.

After updating your summary, you’ll scroll through your LinkedIn profile to read what you’re currently saying about yourself in the many LinkedIn fields and categories.

You can list and describe the projects you worked on in 2016 or previous years. You can describe any lectures you have given, internal or external presentations, and committees or working groups you have served on.

You can have fun creating your LinkedIn profile. Business people like to deal with well-rounded people. It builds confidence to know that someone is more than their resume. You certainly are!

You can add or reduce the list of skills that your LinkedIn connections can recommend you for.

Your skills list is a way to convey the things you do, think, and care about professionally.

You can be very serious or you can get silly listing your skills. LinkedIn can be a cold place, and many users will appreciate your efforts to warm it up.

Now your LinkedIn profile is flawless! The next step is to add media. You can upload presentations, images, videos and other visual or audio content to enhance your LinkedIn profile, and I recommend that you do so.

If you don’t have one of your favorite images at the top of your LinkedIn profile yet, why not add one now? If you don’t like your LinkedIn profile picture, tap one of your serving friends to take a new picture to replace the old one.

If you haven’t created your unique LinkedIn profile URL yet, now is a great time to do so.

To get started, click the Profile link in the horizontal navigation bar at the top of your LinkedIn homepage. A drop-down menu will appear. Click Edit Profile at the top of the list.

On the Edit Profile page, you’ll see a URL under your photo. This is your LinkedIn profile URL. If it’s a long URL full of random characters, you need a custom LinkedIn URL. To get one, click the gear icon next to the gnarled URL.

This will take you to the page where you can create a personalized and unique LinkedIn profile URL with your name, like this:

http://www.linkedin.com/in/lizryan

Why do you need a custom LinkedIn URL? It’s a handy thing to have!

You can include your LinkedIn URL in your email signature, on your resume, and on your consulting business cards — a box of which is a great gift for yourself this holiday season.

You deserve your own personal and individual calling cards as you move forward in 2017, pursuing your own career.

The new year is a new beginning, and it’s only a few weeks away. Show the world your new, ever-changing self with a powerful, up-to-date LinkedIn profile!

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