With over 774 million members in 200 countries around the world, LinkedIn is one of the most popular social networks in the world. In the business world, having a strong LinkedIn profile has become crucial for building new relationships, meeting clients, accessing job opportunities and more.
Regardless of how you primarily use LinkedIn, however, the vast majority of people don’t realize the full potential of this platform – and their profile is often a big part of the blame. A poorly optimized profile means that many opportunities will be completely missed.
However, as Josh Steimle, author of “60 Days to LinkedIn Mastery,” explains, optimizing your LinkedIn profile is not as insurmountable a hurdle as you might think.
Transform your About section
The About section, also sometimes referred to as a bio or summary, is one of the first things people will see when they click on your LinkedIn profile. According to Steimle, that means this should be one of your top priorities when optimizing your profile.
“The first three lines are by far the most important section,” he explains.
“This is the part of your bio that is actually displayed to other users – if they want to read the rest, they have to click to expand. Those first three lines are what convinces others to keep reading, so this is where you need to tell a compelling story about yourself. Craft your hook by saying what you do, who you do it for, and most importantly, how you accomplish it. It’s a sure-fire way to attract your target audience.
To make your about section more compelling, Steimle also recommends that you write it entirely in first person (ie when you say “I have…” rather than “Bob has…”). It makes the bio more personal and engaging, while also helping you appear more accessible to others.
A real showcase of experiences and achievements
“LinkedIn should be more than a digital version of your resume, but unfortunately that’s exactly the number of people processing it,” Steimle says. “Bulleted lists are not going to get anyone’s attention. On the other hand, when you add a story to your work experiences, you become more human and your accomplishments seem a lot more real. A brief experience where you talk about a job you’ve been given, specific challenges you’ve overcome, and successes you’ve achieved will be much more engaging, especially if you’re hoping to grab the attention of a recruiter.
Your experience section isn’t the only area where you can provide a deeper insight into your journey. For example, you can also add a section that highlights your past volunteering experiences. While these are not directly applicable to the job you want, listing these experiences may help others feel like they know you better, showcase your diverse background, or even make you a candidate. more attractive.
Whenever you can highlight quantifiable accomplishments in these and other areas, be sure to include them. Cut out unnecessary padding so that highlights don’t get lost in the clutter. Showing your experience with accomplishments and highlights is far more engaging than just saying what your previous roles and responsibilities have been.
Get (and give) approvals and recommendations
LinkedIn’s recommendation and recommendation features are the form of social proof built into the platform, as well as a way to provide valuable referrals. To get started, you need to list the relevant skills that you have and allow others to recommend you for those skills. The more skills and recommendations you have, the more attention your profile will receive. You also won’t look like a spammer when contacting others!
While the recommendations are just a click away, the recommendations are more in-depth, ranging from a few sentences to several paragraphs describing why you are great at what you do. Steimle actually recommends that you get at least 20 referrals to flesh out your profile and create social proof.
“That number might sound intimidating, but it’s actually quite doable,” he explains.
“Start by giving recommendations and recommendations to other members of your network. Give genuine and meaningful recommendations that add value to their profile. LinkedIn will automatically ask them to write you one back – and more often than not, they’re willing to do so. Another easy time to ask for a recommendation is after you have had a positive experience with a client or colleague. When they’re already happy with your work, they’re much more likely to write a commendation.
Complete the transformation
Steimle is quick to note that these are far from the only things you can do to optimize your LinkedIn profile. “Many optimization tips can be applied in minutes, such as setting up a custom URL, fine-tuning your headline, or adding a banner image that represents your personal brand,” he explains. he. “By using these little things to build your profile, you go a long way in legitimizing yourself on LinkedIn. Whether you’re trying to find a job or build your brand’s authority, these little steps will make a big difference.
The sooner you start optimizing your LinkedIn profile, the sooner you can reap the benefits. By performing a thorough audit of your profile and making improvements in these and other areas, you will be better equipped to use this social platform to achieve your career goals.