How to make your LinkedIn profile stand out to recruiters
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LinkedIn can be a powerful tool when looking for a job. In October 2020, LinkedIn reported that three people were hired on the networking platform every minute. So how do you become one of these people? To find out, GOBankingRates spoke to recruiters, career professionals and HR experts to find out what they personally look for in a LinkedIn profile when looking to fill an open position. Here’s what you need to keep in mind to make your LinkedIn profile stand out to these stakeholders.
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Complete the “Featured” section
You might not even notice it, but your LinkedIn profile has a “Featured” section under the “About” section. This is an area where you can highlight examples of your work, including LinkedIn posts, documents, media, and websites.
“Personally, I’m impressed with candidates who use the ‘Featured’ section of their LinkedIn profiles,” said Dana Case, Chief Operating Officer at MyCompany.com. “LinkedIn users can highlight five things they think showcase their talents in the best light or best represent the range and diversity of the type of work they do. you would like to highlight, use this section for that!
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Ask for recommendations
It’s one thing to talk about your own accomplishments, but getting recommendations from people who’ve worked with you in the past can help you stand out.
“Collect testimonials from managers, colleagues, or others who have worked with you in a meaningful way,” said Rebecca Safier, founder of Happiness from a distance, a resource for remote job seekers. “Not only can these testimonials shed light on what it’s like to work with you, but they can also be a valuable and compelling form of social proof that impresses potential employers.”
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Share posts on LinkedIn
You can naturally catch the attention of a recruiter by sharing posts on LinkedIn that highlight your expertise.
“Publish articles or other books that make you a thought leader in your field,” Safier said. “LinkedIn can be a powerful form of social media, and you can use it to build your professional authority, connect with others in your industry, and share your unique thoughts and ideas.”
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Be thoughtful in how you fill out your title
“Don’t use your LinkedIn profile title to tell people you’re looking for a job, in a few words. Use as many of the 220 characters you get in your title to tell the viewer what you do (or want to do), using keywords relevant to the job you want,” said Teddy Burriss, founder of Burriss Consulting, Inc. and a LinkedIn strategist and consultant. “Your title is the most important text field in your LinkedIn profile. It is searched with all LinkedIn search tools (LinkedIn and Recruiter) and appears in all search results windows.
Darrell Rosenstein, recruiter and founder of The Rosenstein Grouprecommends including a number in your title.
“The numbers always stand out,” he said. “They convey the value of something, and in this case, your value and what you bring to the table. In your LinkedIn title, try adding a number to describe a specific accomplishment. For example, if you’re a B2B conversion writer, your headline might include conversion rates you’ve achieved for your clients on past projects. For example, the title could be “B2B Conversion Writer”. 2X conversions for [client name].’ It’s a solid way to show off exactly what you’re capable of.
Include keywords in your “About” section
Just as the title should include relevant keywords, so should your “About” section.
“Use key words in appropriately written sentences to tell the viewer about your accomplishments and involvement in past jobs, again, relevant to the job you want to do,” Burriss said. “You get up to 2,600 characters to tell stories about the skills you have in this area. The more relevant this information, the better your LinkedIn profile will perform in relevant searches. Irrelevant content and keywords have a negative impact on the search ranking of your LinkedIn profile.
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Highlight relevant skills in the “Skills” section
You have the option to “pin” three main skills in the “Skills and endorsements” section of your profile. LinkedIn will automatically sort this to show the skills with the most recommendations, but these may not be relevant to the jobs you are applying for now. You should also remove irrelevant skills.
“Pinning your top three skills to the top makes them immediately visible to the viewer,” Burriss said. “Removing irrelevant skills helps your LinkedIn profile rank higher in relevant searches.”
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Make your profile memorable
“If the profile tells a story in a personal and engaging way and you’re able to identify what they’re good at, that’s what makes a Linkedin profile stand out,” said Fareen Sheikh, career coach and talent director at Acework.io. “A recruiter will come across a lot of profiles, so if you can make them laugh or have something memorable to say, they’re more likely to keep you in mind.”
Include a profile photo and a background photo
Several recruiters have pointed out the importance of having a profile photo – some wouldn’t even click on a profile that didn’t include a photo of the candidate. Your profile picture should be current, clear and only show you.
Choose “a friendly photo that shows you’re warm, but also calm,” said Jacques Buffett, career expert at Zety. You must also include a professional background photo.
“Yeah, aesthetics really matter,” Buffett said.
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Last update: April 22, 2021