How to Make Your LinkedIn Profile POP!

Your LinkedIn profile gives you a fantastic opportunity to showcase your strengths to potential employers and other businesses.

There are a number of tips and tricks you can use to make your LinkedIn profile stand out and give yourself the best chance of landing your next big job or contract.

Let’s take a look at the 7 best practices for writing a LinkedIn profile …

1. Get your thoughts in order

Don’t just jump off the diving board into the depths of writing a LinkedIn profile.

Sit down and take the time to sort out your thoughts before you begin.

What are you trying to convey about yourself to your audience?

What are your best qualities that you just can’t forget from your profile?

Make sure you have these thoughts in mind before you begin, otherwise you may be leaving something out that you shouldn’t.

Write a bulleted list of the items you want to cover, as this will help you focus your efforts later.

2. Do not leave the Summary section empty.

What ? Is it actually a trick?

You bet!

Some people choose to leave their LinkedIn summary blank and just jump straight to the Past Experience List. Although this is a fairly straightforward method, you lose valuable viewers because when someone lands on your profile they want to know if it’s worth reading on.

Your LinkedIn profile isn’t just a resume – it’s a comprehensive overview of who you are and what you’ve done.

It is helpful to think of the summary section as a character description in a story.

If possible, use every bit of the 2000 character summary limit.

Writing the summary in 3rd person (John likes archery) instead of first person (I like archery) makes it a bit easier for the reader, and it also requires you to write a little more objectively about yourself, because let’s be honest, most people are not so vain that they like to write about themselves all the time.

3. Specificity and differentiation

Never talk about vague generalities on your LinkedIn profile.

Be specific.

Share your unique accomplishments and use stats and numbers where possible, for example: “During my tenure, the sales of the company increased by X%. “

Make sure you demonstrate your worth and explain what makes you different from other potential employees.

What makes you special? Also include testimonials from former employers and colleagues.

These will serve to further differentiate your talents and skills from those of your peers.

4. Destroy those blocks of text

It’s a little too much to expect someone to focus on one big chunk of text that has no sections or divisions.

Make it easier for your potential employer by dividing your text with headers and sub-headers that make it easier to read and serve to clearly describe what each section is about.

This will make it much more likely that your entire LinkedIn profile is read, rather than glossed over.

5. Use multimedia

Headers and sub-headers are a great start, but you can really make your LinkedIn profile visually intriguing by adding graphics, photos, and even videos.

The LinkedIn “Professional Portfolio” feature provides the functionality to insert photos, videos, PDFs and more directly into your LinkedIn profile, providing a more visually appealing profile that serves to further differentiate you from the competition.

Remember, it all comes down to differentiation!

You want to stand out and you will by using the multimedia options of Professional Portfolio.

Just look at the multimedia difference made in this example profile created by the Huffington Post.

6. Customize your LinkedIn URL

Remember to use all the options available to you, including URL personalization.

As biginterview points out, personalizing your LinkedIn URL makes it easier for people to find you when they search for your name.

A custom URL allows you to rid your profile’s web address of those obnoxious, confusing, and random letters and numbers, and instead streamline it to include just your first and last name.

In addition to simple streamlining, a custom URL gives you the ability to match the URL with the social media IDs and addresses you use on your personal Facebook and Twitter pages, and so on.

7. Include ALL contact information

Don’t skimp on contact details.

Of course, a potential employer can easily contact you through LinkedIn, but you want to offer as many options as possible.

Make sure to include an email address, phone number, your social media pages, and any website or blog you can manage.

Provide all the information you can, as this will only increase the likelihood that you will soon hear from someone about your special talents.


Writing a LinkedIN profile requires a lot of skill.

It’s like copywriting: bad copy produces bad results. So spending a little more time planning your profile content and following the steps above will help raise the bar and get noticed.

Previous Creation of your LinkedIn profile in several languages
Next Seven Easy Ways to Upgrade Your LinkedIn Profile