How to improve your LinkedIn profile

11. Show your heart

There is a section dedicated to describing your volunteering experience, role you played and cause, as well as a place to write a detailed description. You can also grab the specific opportunities you are looking for, such as joining a nonprofit board or providing free advice. You can also include causes that are important to you, such as animal welfare, the environment, or education.

“Highlighting your passion and commitment to projects tells employers that you don’t spend your time away from work on the couch, but rather at meetings and charity events,” says Williams. According to a LinkedIn study, 42% of hiring managers surveyed say they consider volunteering experience to be equivalent to formal work experience.

12. Discover the competition

Review the LinkedIn profiles of other professionals in your field and see how they have described their work. You might have ideas for keywords to include in your summary description, or ways to clarify the work you’re doing in a smart, jargon-free way.

13. Shuffle the sections

You can change the order of your current positions and training entries to focus on something more prestigious. Of course, if you don’t have a lot of endorsements or recommendations yet, you can drag this section down to the bottom of the profile to make your lack of supporters less obvious. Once you start getting recommendations for your best skills, you can rearrange the content.

14. Increase connections

If you only have a few connections, it will give a potential employer the impression that you have just joined the network, which could indicate that you are not very tech savvy. Once you reach 50 connections, LinkedIn will start suggesting people you should connect with, which will help you grow your network of potential business contacts faster.

15. Write your own personal notes

Do not use the generic e-invitation that automatically appears when you click to submit a request. It may sound old-fashioned, but the label never goes out of style.

Kerry Hannon, AARP Jobs Expert, is a career transition expert and award-winning author. His latest book is Good Jobs for Everyone 50+: Finding a Job That Makes You Healthy and Happy… and Pays the Bills.

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