How to Create Your Custom LinkedIn Profile URL and How to Use It



If you have a LinkedIn profile – and I hope you do – you’ll want to let people know that. You can do this easily by sharing the website address (URL) of your LinkedIn profile. The only problem is that the URL LinkedIn assigns to your profile won’t look pretty.

Until you create your custom LinkedIn profile URL, your LinkedIn profile will have a gnarled URL attached to it, full of numbers and letters.

You must create your own personalized LinkedIn Profile URL in order to use your LinkedIn profile in your branding.

Fortunately, it’s easy to create your own LinkedIn profile URL. If you have a common name, you might need to change your name in the URL. This is what your personalized LinkedIn profile URL will look like:

http://www.linkedin.com/in/yourname

The image below shows you where to look on your Edit Profile page to create your custom profile URL. Look in the top right area of ​​the screenshot below to see the link marked “Your public profile URL”.

To access this page, start with your LinkedIn home page. Look for the Profile tab at the top of the page; click on it and choose the first link from the drop-down menu, Edit Profile.

Once you’re on the Edit Profile page, find the URL of your LinkedIn profile page, which appears just below your photo. Click on the little “wheel” or “sun” icon next to your LinkedIn profile URL.

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This will take you to the page shown in the screenshot below. Once your personalized LinkedIn profile URL looks great, here are three cool things to do with it:

  • Include your LinkedIn profile URL on your human-spoken CV, at the top with your name, email address, and phone number.
  • Include your LinkedIn profile URL in your email signature.
  • Add your LinkedIn profile URL to your consulting business cards. You don’t have them yet? Now is the perfect time to order them!


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