How to create a strong LinkedIn profile that gets noticed

  • The COVID-19 pandemic has impacted the labor market and left many unemployed. Applications have skyrocketed since the coronavirus outbreak earlier this year, while vacancies are just starting to increase.
  • LinkedIn is one of the most popular job search platforms. Rob Cancilla, an executive recruiter and career coach who reviews hundreds of profiles per week, and Janine Chamberlin, manager of LinkedIn talent management solutions, shared eight ways to improve your LinkedIn profile and increase your reach. on the platform.
  • LinkedIn has several features you should take advantage of, including a designated place to showcase your work and, if your work has been affected by COVID-19, a photo frame to show you’re actively looking for work, they said.
  • Formatting is limited, but essential, on LinkedIn, so upload a compelling cover photo, create bullet points for your work experience, and craft a compelling headline that makes it easy for recruiters to find you.
  • Visit the Business Insider homepage for more stories.

COVID-19 has devastated the job market: A report from the International Organization of the United Nations said the number of working hours lost in the second quarter of 2020 was equivalent to 400 million full-time jobs worldwide. Those without jobs use LinkedIn to search for their next role – and on the crowded platform, it can be hard to stand out.

An optimized LinkedIn profile is your opportunity to showcase your professional brand, and in today’s uncertain economy, we should all consider how we can improve our professional brand.

Rob Cancilla, an executive recruiter and career coach who reviews hundreds of LinkedIn profiles per week, and LinkedIn Director of Talent, Janine Chamberlin, shared their eight recommendations for improving your LinkedIn profile today and elevating your professional brand. on LinkedIn.

1. Upload a profile picture and make sure your face fills 60% of the frame

LinkedIn members with a profile photo have 21 times more views and nine times more connections than members without. Your profile picture gives potential employers a sense of who you are as a professional – so wear what you would usually wear to work, Chamberlin suggested.

The photo should also be recent and fill about 60% of the frame – a long distance shot won’t stand out.

2. Your title is for branding, not just your title

Rob cancilla

The title of Rob Cancilla.

Rob cancilla

Think of your LinkedIn profile as a website with keywords. Hiring managers and recruiters find profiles by searching for specific keywords, that is, job titles.

Your job title is already searchable in your “experience” section, so it is redundant in your title. Instead, your title should be a banner for your professional and personal brand, Chamberlin said.

Use the title field to explain in more detail how you see your role and what makes you unique, she told Business Insider.

For example, you are more than a “product manager”: you are:

“Dynamic Product Manager / Passionate about developing the next generation of mobile products / Expertise in product development, product design and product management”

Expert advice: Update your title on the LinkedIn mobile app and you get more than twice as many characters in your title as on the desktop version of LinkedIn. Do not ask me why ! One of the original features of LinkedIn, executive recruiter Cancilla told Business Insider.

3. Your cover photo is your personal notice board.

rob cancilla

Rob Cancilla’s cover photo.

Rob cancilla

The LinkedIn cover photo gives you a unique opportunity to showcase your style and brand and is often overlooked by users.

A quick Google search for “LinkedIn Cover Photos” or visiting websites like for their suite of “Free LinkedIn Cover Photos” will return many cover photo options to consider.

Personalize your cover photo with a slogan, word cloud, quote or logo to bring your brand to the fore. A profile with a branded cover photo stands out against the lackluster backdrop of so many LinkedIn profiles and allows you to develop your professional and personal brand.

4. Add the NEW “Featured Section” to your profile

Rob cancilla

Featured section of Rob Cancilla.

Rob cancilla

One of the newer and more dynamic features of LinkedIn is the “Featured Section”. This feature was rolled out in February and may have been overlooked by many in the chaos of 2020.

The “Featured Section” allows you to feature a variety of media, content and examples of your work, on top notch real estate within your profile.

Expert advice: If you are actively looking for work, add your resume, sample work that you can share, and certifications, awards or recognitions to your “Featured Section”.

5. Adding simple design elements will make your profile stand out

Add bullet points under each role in your Experience section:

Rob cancilla

Rob Cancilla’s balls.

Rob cancilla

It’s no secret that LinkedIn formatting is limited. How is it possible that we still cannot add bullet points to your “Experience section”?

It may surprise you to learn, but you can cut and paste design elements, including bullets, symbols, icons, and even emojis, into your LinkedIn profile, including your “Experience section” and your “title. “.

A quick Google search for bullet points and icons for LinkedIn will provide you with a wide selection.

These simple design elements enhance the aesthetic of your profile and draw attention to crucial aspects of your profile, making it easier for hiring managers and recruiters to review your profile.

Start from this:

Rob cancilla

The title of Rob Cancilla before.

Rob cancilla

For that:

Rob cancilla

The title of Rob Cancilla after.

Rob cancilla

6. Use the new “open profile picture frame at work” if COVID has affected your role

Rob cancilla

Profile photo frame open to work from LinkedIn.

Rob cancilla

In the wake of the pandemic, LinkedIn rolled out the “open profile picture frame at work”.

By adding this photo frame, you can search a specific category for hiring managers and recruiters on the LinkedIn Recruiter platform.

Identification also effectively signals your LinkedIn network that you are actively seeking new opportunities, without using valuable sections of your profile.

7. Show your skills

Brag about your skills by highlighting them on your LinkedIn profile. Read the list of skills and choose the ones that apply to you. When you list more than five skills, you’re 27 times more searchable by recruiters, Chamberlin said.

Potential employers will get a feel for your areas of expertise and can match you with roles that are right for you.

8. Keep your profile up to date

Keep your LinkedIn profile up to date if you want to stand out. Look at it like it’s your CV: Would you send an old CV to an employer?

Posting active updates is an easy way to keep your network up to date with what you’re working on. This is another way to make your interests and expertise known to others.

Regularly share your ideas, articles or events that you have found interesting to keep your network in the know – “you never know where the next job opportunity might come from,” Chamberlin said.

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