How to Add Outbound URL Links to Your LinkedIn Posts

I have some exciting LinkedIn news to share – you can now add clickable links to your LinkedIn posts.

This means that it is no longer necessary to put links in the comments of your post to something you want to promote (personally, I never liked this practice).

And don’t worry anymore that if you insert a URL link in a post, it will be penalized by LinkedIn for driving traffic off of LinkedIn.

Here’s how: Add a photo or video to your post. In the options before posting (where you see the markup and alt text options) you will now see a symbol for adding a link. Insert your URL, then choose what you want your display text to be. The link appears directly on the image itself (see how I did it here with a link to my email subscription list).

You can move to where the link goes and change its size. Note that you can only add the links from your mobile device, but you can see them on your desktop.

This new feature from LinkedIn highlights the importance of adding an image or video to each of your posts.

Visuals have always been important on LinkedIn, but now even more, you need a strategy for visuals ASAP.

If you refer to a specific piece of content in your post, add a link to it here. The same would go for an upcoming webinar, podcast, media mention, article, or anything else you want to drive traffic to.

If you don’t know what to add as a link, a simple redirect to your website or blog would be a great example of what you could do or how about your email subscription list?

Note that you can do this for both your personal LinkedIn Page and your Company Page. If you don’t have the chance to do so yet, keep checking back as it often takes LinkedIn a little while to roll out new features globally.

Remember that outbound links like this are at the very top of your sales funnel and without them you aren’t driving traffic to the content you want people to see that can help build your brand and generate leads and awareness, so you should use to promote your thought leadership and encourage interested people to sign up for your email list. At the very least, add a link to your website or Linktree links.

It’s a free link that goes directly to you and your content, so why not take advantage of this new LinkedIn tool? I’ve been waiting for this day for a long time. Are you as excited as I am about this?

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, Number 234

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