You might think that owning the URL of your name is just something your favorite author is doing. URLs are intended for business owners, self-help gurus and entrepreneurs, and research entrepreneurs. Anyone who isn’t selling or promoting anything just doesn’t need it.
While this may have been true years ago, times are changing – and fast. URLs can be used to enhance your professional game, cover up the indiscretions of the past, or they can just be a good investment.
Consider this less than 20 years ago we were still sending resumes as attachments. Some may even bring a hard copy with them in interviews. But here we are in 2019 and with so many other digital options, it almost feels like CVs are heading for obsolescence.
If you fall on the radar of any potential employer, you should know by now that verifying your digital fingerprint is their first stop.
Having your own URL can simplify the process. Potential employers will be looking at your social media profiles (and everything that we’ll cover later), your LinkedIn profiles, and anything about you that is readily available on the World Wide Web. Having the URL of your name can put it all in one hub, making you look like a boss.
It’s quick, easy, no fuss, no fuss.
You can clean your email address
By digging a little deeper, having your own website gives you the opportunity to have a much more professional email address.
If there is a chance that you are still riding with [email protected] You might want to rethink how this is viewed in a professional atmosphere.
You’ll look a lot more mature and professional with an email address that reads [email protected] Having your own corner of the internet with your career at the forefront sends a message to anyone looking that you’ve made it together.
Having the URL of your name gives you some control over what others can find about you.
So we’ve already established that potential employers (or anyone else interested in you winking, winking) will likely harass you online to some extent.
You might want to think about what you want others to see and know about you. What image do you want to send to the world?
The advantage of owning the URL for your name is that you can have a little more control over what people can see.
If Regina Phalange buys the URL with her name, her website will appear as the first result of a Google (or any other search engine) search. This, in turn, pushed all the other embarrassing results further down the page, possibly even on the second page of results. We wouldn’t want anyone to see this now, would we?
Finally, if your name is common enough, you may want to consider purchasing your name’s URL as an investment. There are people who buy domain names with the sole intention of returning them, so to speak.
There may be thousands or even millions of people in the world with your name on it. Entering the URL with your name early on ensures that you get it and not the person with your name who lives in Denver, Colorado. At one point, you can even sell it for a net profit.
There are a couple of reasons why you own the URL for your name, but at the end of the day, it’s pretty cool too. Namecheap.com offers domain names for as low as $ 0.98 / year. Not only do they offer domain names, but they also offer web hosting packages, if you feel like it.