Google recommends adding the author’s URL in the article schema


Google recommends adding an author’s URL to the article schema to help dispel the ambiguity of the correct author when multiple authors have the same or similar names.

This is confirmed in an official Google changelog, which reads as follows:

August 6: Added a new recommended author.url property to the article’s structured data documentation. The url property helps Google to resolve the ambiguity of the correct author of the article.

To be clear, the Author URL property is not new. What’s new is the recommendation to use it to help Google dispel the ambiguity of a good article writer.

The Author URL property is nested in the article schema, so if you’re already using this markup on your site, that’s just one more field to add.

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Google notes that the same as The property can be used as an alternative to author URL, as Google can understand both sameAs and URL when resolving author ambiguity.

Before this update, such a solution did not exist to help Google resolve the ambiguity of the authors. Google’s John Mueller once talked about a process called reconciliation, in which the search engine looks for URLs in author bio pages to differentiate writers with similar names.

This new method of using author URL scheme markup appears to be more efficient.

Related: Your guide to Google EAT & SEO

What URL should I use in author markup?

Google does not specify what type of URL the markup should point to, such as a link to a social network or a link to the author’s home page.

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However, it may be preferable for Google to have the markup point to an author bio page on the same domain where the article is published.

Why?

Because Google’s quality reviewers are responsible for finding information about authors when manually rating websites.

An “unsatisfactory” or “inadequate” amount of information about the person who wrote an article is grounds for rating the content as “poor” or “poor” quality.

This is what is stated in section 6.6 of the Google Quality Assessment Guidelines (MC = main content):

“We expect some form of information on the website for most or most websites. We are waiting for clear information on who (eg, which individual, company, company, foundation, etc.) created the MC, unless there are good reasons to remain anonymous. A long-standing Internet alias or username can also have the same function as identifying the creator of the MC. “

The guidelines do not explicitly state “you need an author bio page”, although that would be a very effective way to communicate to quality Google reviewers who an author is.

The more information you can provide about an author, the more proof you provide to Google that your content is of high quality.

In addition, an author biography page also helps dispel the ambiguity of the authors.

Back to reconciliation technique I referred to earlier, Mueller explains how social media links in biography pages can help Google differentiate between authors of the same name:

“So my recommendation here would be to at least link to a common place, or some kind of central place, where you say it all comes together for this author. What could be something like a social network profile page, for example, and use it on the various author pages that you have when you write, so that when our systems look at a post and see an author page. author associated with it, they can recognize that it is the same author as the person who wrote something else. And we can sort of group that by entity, and we do that based on maybe this common social network profile that exists. “

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That said, the best solution is to point the author’s URL markup to a bio page that links to their social media profile. This will send several signals to Google that can help determine the right author.

For authors, a link to the same social media profile on every website you post can help Google differentiate between you and another writer of the same name.


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