When LinkedIn first launched in 2003, it was a simple app for professionals to connect, collaborate, and show off their skills.
These days, LinkedIn has evolved into the new Instagram for professionals to not only connect, interact, and collaborate with each other, but to do so much more. With additional features like; LinkedIn Learning, professionals using the app can learn new skills as rewards for certificates they can proudly display.
And beyond that, the app’s Premium plan grants users access to more advanced features like views metrics, certified learning resources, as well as custom profiles.
LinkedIn’s upgrade has even affected social interaction on the app, which means now more than ever, it’s important that your profile stands out in the fast-paced space.
By following the steps we are going to outline in this article, you can be sure to boost your LinkedIn profile as well as interactions eventually. However, note that the good results might take some time to become visible.
Be intentional about your profile and background image
Although LinkedIn is a social networking application, it is important to always keep in mind that it is specifically intended for professionals. Therefore, professionalism should remain a priority if you want to fully optimize the platform.
Your profile picture is one of the first points of contact other LinkedIn users will encounter. This means you need to pay close attention to the type of image you choose to use.
Your profile picture should preferably be a professional photo or at least one in which you are wearing semi-casual attire. Avoid blurry photos or have you posed unprofessionally, for example; with the tongue stuck out. Keep your profile picture clean, simple and elegant.
I’ve come across LinkedIn users who use their company or skill banners as their background image and that’s wise in my opinion. It directly tells a user what you are talking about. This isn’t always applicable to everyone, especially if you don’t own a business. In this case, you could opt for another professional photo of yourself.
Upgrade to Premium Plan
When converted to naira, LinkedIn Premium costs around 12,000 naira or less per month. It’s a good investment if you really want to position yourself as an authority or a person of value on the platform.
LinkedIn Premium offers great perks like access to unlimited learning resources and certificates on the LinkedIn Learning platform, the ability to track exactly who is viewing your profile, and their information. etc
It also allows some special actions for users who are open for hiring.
Treat your profile information like your CV
Think about the last job application you filled out, the recruiter probably looked at your LinkedIn profile. More and more organizations and recruiters are as interested in your LinkedIn profile as they are in your resume. This means that it is necessary to think more about filling out your profile.
Try to provide more details about your area of expertise using action verbs like; supervised, collaborated, executed, etc. that demonstrate the exact responsibilities performed during your previous roles.
If you’re in the creative industry, you should consider including a link to your work portfolio or personal website.
View your certificates
One of the best ways to brag on LinkedIn is to show off your certificates. This can also be shared or uploaded to your profile page.
Never feel too modest to hide your certifications from your followers as well as other LinkedIn users.
Display relevant certificates on your page, as this helps seal the trust that recruiters and some subscribers have in you. In fact, displaying your certificates makes it easier for recruiters to browse your profile.
If you want to position yourself as an authority or expert in your field, you should try to share original content as often as possible.
For example, if you are in investment banking, you can share nuggets of investment-related information with your connections daily. If handled properly, you could open up new doors of opportunities for yourself as a LinkedIn influencer.
Beyond the tips shared in this article, an effective way to improve your profile is to follow more connections with similar interests or within the same industry or profession as you. Also interact with your connections by liking, commenting and even sharing the posts you relate to.
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