My personal LinkedIn profile is among the top 25 MA, Ph.D. profiles in the United States, is in the top 1% of the LinkedIn industry’s Social Selling Index (SSI), and has the highest rating ( All-Star), and I’m one of the 4% of LinkedIn members statistically considered super connectors. This did not happen by accident or out of complacency. The biggest surprise to me, however, when I recently took stock of my profile, was how her strength reflects the chameleon diversity of my colorful background. Here’s how you can improve your own profile.
1. Simplify your URL.
The song titles speak of simplicity. ZZ Top’s hit singles “La Grange” and “Tush” from my London Records days are just two examples in a musical sea of the KISS principle. And simplicity equals memorization. If you want to create a compelling LinkedIn profile, make sure it’s easy to find and stands out as unique. LinkedIn’s default URL includes all the numbers and letters assigned by the algorithm that make it obsolete and suggest a multiplicity of usernames, making you part of the herd instead of showing your uniqueness. You can go to your “Edit Profile” screen, click on the gear next to your URL to enter public profile settings, and create a new custom URL that removes the numbers and makes your name stand out, such as the title of a record hit.
2. Headlines arouse curiosity.
Being a baby boomer, my music career in New York City began when I walked by the newsstands and bought real news.paper because of the headlines that caught my eye. Your LinkedIn title is your online introduction to a potential global network and should spark the same desire to know more about what you do, who you are helping, how you can help readers of your profile, and why they can trust you. , all in one sentence. Here’s mine: “Certified Career Coach * Certified Resume Writer * LinkedIn Profile Writer * PhD ~ Creating Meaningful Careers By Design.”
3. The summary should be your personal brand story.
Your career section is your opportunity to tell your connections, your industry, recruiters, hiring managers and literally the world what you are. LinkedIn is not a job application or a traditional CV. It is meant to show your visitors the business impact you have created. It’s a indirect sell to you and can be the most compelling. When I toured Connecticut on a motorcycle looking for my book Classic Connecticut Dinners – which led me to host and produce “DINERS” for Connecticut Public Television – the stories were my differentiator in the market and what captured the attention of readers and viewers. I focused on the restaurant owners who had come to this country to improve the lives of their families, trained from dishwashers and waiters, and became a vibrant part of the lives of their customers and their families. communities. Use your LinkedIn summary to write the trailer for your career movie and motivate visitors to want to connect with you.
4. Extend your offline network.
Connecting with others and building a vibrant network is the “secret sauce” to social media success on LinkedIn. But it’s not just about doing everything online. Translating online connections into real face-to-face meetings that turn into new opportunities is like reaching Rank 1 in the League of Legends Challenger tier. Always watch from your screen to see where and how you can initiate your offline network connections.
Since much of my own work is done online, I accepted an invitation from Stephen Rosenfield, director of the American Comedy Institute and greeted by The New York Times as “probably the best known comedy teacher in the country,” to hone my live presentation skills by taking his stand-up comedy workshop. It was an experience of diversity and inclusion to say the least, as my classmates included litigators who wanted to hone their skills by interacting with juries, comedy legends trying new tunes, mothers at the empty nest. seeking to pursue their long-standing passion and so on. many others. My debut at the legendary Gotham Comedy Club in New York City was a rush like no other and pinned my transferable interpersonal skills and my self-confidence elevated to the brink of the meter. The footage from the workshop eventually became a TV documentary called “Comic On A Half Shell,” but the most precious thing to take home was to step out of my online comfort zone and extend my skills in front of a live audience and to create a new network of colleagues, fans and Always work to build your LinkedIn network online, but also make sure that, as the Doobie Brothers sang, “take it to the streets”.
5. Be perpetually active.
One of the most valuable lessons I learned as an A&R (aartists and repertoire) with London Records and as chairman of my own record company was that an artist who doesn’t tour to support his music is a bad investment. The full potential of an album can never be realized (or reclaimed) unless an artist performs the music live and continually builds an audience. The same goes for a LinkedIn profile.
The full potential of being a LinkedIn member is proportional to how consistently engaged you are. Posts boost your credibility, help you establish yourself as a thought leader in your field, and increase your visibility since they’re automatically shared with your first-degree connections. The good news is, you don’t have to feel the pressure to create original content from scratch. You can start by commenting on an article posted by another member. Set up Google Alerts to email you daily articles on hot topics in your field that you can post and add your own twist. Join groups and participate in conversations. It is not enough to have a LinkedIn profile; it’s like waiting for your CD to sell to an audience that has never heard your music. Find your followers and engage them continuously. Don’t just be online; be on tour for your audience.