Experts share tips to get your LinkedIn profile noticed
ORLANDO, FL. (IVANHOE NEWSWIRE) – Seventy-two percent of recruiters use LinkedIn to find talent. According to Finances Online, new hires found through LinkedIn have more than doubled in the last quarter. That’s why, whether you have a job or are looking for one, you need to focus on your online profile.
Susan Pagan Hilton uses LinkedIn to recruit and help college students find jobs. But with 83 million users, how do you make your profile stand out?
“For me, it’s all about brand image. You want to make sure you have a professional, friendly, colorful and bright shot,” Hilton said. “The other important thing that really stands out that a lot of people overlook is the title, the title that comes under your name.”
List job skill sets directly below your name. Instead of manager, put manager slash content creator slash multimedia specialist slash project manager. A big mistake people make is not filling in their contact information.
“It’s imperative, especially if you’re a creative, to have your website, your demo, and your portfolio,” Hilton says.
Another big mistake is to leave the summary blank.
“You want it to be 80% professional and 20%, you know, fun or friendly,” Hilton said.
Experts also say that your resume and LinkedIn profile match and don’t skip recommendations.
“It not only shows you know what professional you are, but also how you work with others,” Hilton said. “You have to constantly nurture it, nurture it, make it grow and develop it. It’s your brand, it’s who you are.
Make sure your resume and LinkedIn profile match, and the number of connections you have is also important. Under 50 can be a red flag that you aren’t connected to your industry or don’t care enough to stay on top of current trends and learn from others in your field.
Also keep in mind that most employers spend less than 15 seconds scanning a profile before deciding whether or not to proceed. An incomplete profile is the number one reason employers move on to the next profile.
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