Ultimate Rap League co-founder Troy “Smack White” Mitchell expects Drake’s The Death Do Us Part to be the biggest event in fight rap history.
The OVO superstar has teamed up with URL and Caffeine TV to host The Death Do Us Part, which is set to take place in Long Beach, Calif., on October 30. The fight rap event is a celebration of Drake’s birthday and URL’s 12th anniversary.
“Drake’s Death Do Us Part isn’t just a birthday party for our friend,” Mitchell said in a press release, “It’s a culture shift and is going to be the biggest event ever seen in the story of fight rap, bigger than Summer Madness 2.
Mitchell added, “Drake is not just a casual fan of fight rap and has been a supporter of the URL movement for years. Over the past 20 months, he has helped our brand grow by facilitating our partnership with Caffeine, which allows us to stream our premium content to our fan base for free.
Drake personally selected the matches for the next card. Loaded Lox, Tay Roc, Tsu Surf, and Jaz The Rapper are among the notable battle rappers booked for Til Death Do Us Part.
“I really organized this event because there’s so much time we spend debating in sports, competing, what if, you know?” Drake said in a promotional video. “What would happen if that person were to run into that person? You know that most of the time our debates stem from our dream matchups, and this event, luckily for us in fight rap, is that exact debate coming to life.
“These are battles fueled by rivalry, hatred, a real chance to silence all talk and definitely set up as moments that will rewrite legacy and rewrite history for some people.”