Every day, I look at dozens, if not hundreds, of LinkedIn profiles. I see LinkedIn profiles that are awesome, so awesome they slow me down because they’re quite interesting and others, well, they’ve been overlooked for far too long. So today I want to walk you through how to customize your LinkedIn URL and improve your profile. This URL is your personal address for LinkedIn. Personalize it and you will look more professional.
When you join LinkedIn, they give you a unique URL, a combination of your name and random letters and numbers. It’s long, heavy and not quite professional.
Not sure if your URL is personalized? Take a look at your profile. Under the header section, to the left of your contact information section is your LinkedIn URL. If there is a string of letters and numbers, let’s update this URL! Otherwise, you are on the right track. Good work.
To customize your URL, click the gear icon to the right of the URL.
Click on the pencil icon.
Then choose a short and memorable URL. We strongly recommend that you use your first and last name without spaces. If that is not available, try your firstname-underscore-lastname or firstname-lastname-1. You don’t want it to be too long that it looks awkward when printed as text. Click on save. You now have a custom URL! Pretty simple, right?
Once you’ve updated your URL, let’s put it to good use, eh? You can insert the link into your email signature, add it to your business card, or even add it to your contact details on your website. Speak at a conference? Include the link in your bio.
I recommend including your LinkedIn URL appropriately and creatively. Providing your LinkedIn profile URL makes it easy for others to find your profile and increases the likelihood that your LinkedIn profile is one of the first places they go to learn more about you and your business. If they go to Google, they can end up in a rabbit hole that doesn’t lead them to your profile.