Creation of your LinkedIn profile in several languages



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Did you know that LinkedIn gives you the ability to present your LinkedIn profile in multiple languages? It’s a feature I’m dying to try out (on someone else of course as I’ve never mastered a language other than English), and frankly, I’m not fluent either. english. A few months ago, I finally had the opportunity to create a profile in another language and see the impact it has had firsthand. Today, I thought I’d share with you the steps for creating a profile in another language, a case study highlighting an individual’s success using multiple profiles, and 3 more ways to put showcasing your fluency in another language on LinkedIn.

How to create a LinkedIn profile in another language

When creating a profile in another language on LinkedIn, the first thing I recommend you do is upload a PDF of your current profile. To do this, you’re going to want to head over to your profile, hover over the arrow next to the “View profile as” button and select the option that says “Save as PDF”.

Then I suggest you take the PDF version of your profile and use it as a guide to create your new profile in the language of your choice. Currently, LinkedIn allows you to create profiles in over 40 different languages. If you don’t see the language you want to list, they even give you the option to select “Other”.

I suggest creating a Word document outside of LinkedIn when creating this new version of your profile, so that you can add special characters and more easily proofread and prepare your new profile.

As a guide, the following areas can be translated into another language:

  • Big title
  • Summary
  • Experience
  • Certifications
  • Organizations
  • Volunteer experience and causes
  • Publications
  • Education
  • Test results
  • Course
  • Patents
  • Honors and Prizes
  • Interests

Once you’ve successfully translated your profile, you’ll want to go back to your profile page on LinkedIn and hover over the down arrow again, but this time you’ll select “Create profile in another language”.

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Then you will be taken to a page where you can choose the language in which you want to create your profile and start filling out your alternate profile.

Once your translated profile is created, you can view it more easily by going back to your profile and clicking on the box to the right (which usually says “English”), then selecting the alternate language.

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A case study for success

As mentioned earlier, I recently had the opportunity to work closely with someone who decided to create their LinkedIn profile in multiple languages. Alberto Aguilar-Sartori, consulted Intero Advisory to update his profile and, after meeting him, it immediately became apparent that he needed and would benefit from multiple LinkedIn profiles in different languages. In the current role of Alberto, he leads the sales and business development efforts in Latin America and is fluent in Spanish and Portuguese.

Given his role, he frequently contacts people whose first language is not English and felt there was a disconnect once those people went to his LinkedIn profile in English. To close the gap, we have created additional LinkedIn profiles in Spanish and Portuguese.

Spanish

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Portuguese

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Alberto saw an immediate difference in his efforts to connect on LinkedIn. “The translation of my LinkedIn profile into Spanish and Portuguese allowed me to reach a much larger audience. Now my contacts, and future new ones, can see updates to my profile in their native language. Business in Latin America depends so much on the relationships we forge, and these translations have certainly helped me position myself as a genuine business partner in the Latin American community, ”says Alberto.

Week after week Alberto sends us updates on how these profiles are working for him.

Three ways to show your fluency in another language

Here are three more ways to show your proficiency in multiple languages ​​on LinkedIn:

  1. Use the URL specific to your language – Once your profile is completed in another language, you can use a separate URL that will direct people specifically to that page. For example, Alberto’s Spanish speaking URL is: https://www.linkedin.com/in/albertoaguilarsartori/es.
  2. Send personalized connection requests in another language – When sending a request to Connect with people whose native language is not English, don’t be shy. If you are fluent in their native language, send them a connection request that shows you can connect in a natural way for them.Screenshot 2015-08-20 at 11.39.33
  3. Interact in another language – Plus, once you start to have a network of people who speak a different language, respond to this new and unique audience by sharing status updates aimed directly at them, using their native language. In addition, comment on their activity using their native language.Screenshot 2015-08-20 at 11.49.30

I am often amazed by the extent of the opportunities that LinkedIn offers its users. The ability to create multiple profiles in multiple languages ​​is, in my eyes, unmatched by any other “social” or business platform. Has anyone else created their profile in another language? If so, share your experience with us in the comments below.




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