Create a professional LinkedIn profile in 10 easy steps



In 2016, 64% of B2B social referrals to a website came directly from LinkedIn. Only 17% come from Facebook and 14% from Twitter.

LinkedIn is your mini-website. This is the place where people will come to learn more about you and your business. Building long-term relationships with potential clients within LinkedIn will only be successful if you have a professional LinkedIn profile that has been expertly crafted.

Over the past 5-6 years, I have edited my LinkedIn profile several times to ensure that the content on my professional LinkedIn profile is relevant and as up-to-date as possible.

Are you doing the same?

Whether you’re new to B2B social media marketing on LinkedIn, attended a webinar, or read one of my previous articles on LinkedIn; there is always something to learn in everything you read. Here are my 10 steps to getting a professional LinkedIn profile that YOU can be proud of.

  1. Your unique url

You can customize your public profile URL when you edit your public profile. Custom public profile URLs are available on a first come, first served basis and will help you build your professional LinkedIn profile. Don’t know how to get yours? Here is a step by step process.

  1. Professional photo

Earlier this year, I wrote an article on the dos and don’ts of a profile picture on LinkedIn. Upload a professional photo that is recent, does not include your beloved friends or pets, and represents you as a professional. Remember: you’re 11 times more likely to see your profile with a photo, so make sure it’s the right one.

  1. Background photo

You might not know that you can add a “header” background image to your LinkedIn profile, just like you can on Facebook and Twitter. Make sure it looks as professional as your profile picture.

  1. Join groups

Part of using a social network is engaging, and to do it in a professional way, you need to join and get involved in groups. Don’t join too many and join only those that are relevant to your business interests and serve a specific purpose.

  1. Endorsements

You can approve a connection for a particular skill by going to the ‘skills and recommendations’ section of their profile, and clicking on the skill name or the + sign next to the skill. Do this for three of your different connections, and they will be notified by email that you did this and they will do the same for you.

  1. Ask for recommendations

A recommendation inside LinkedIn carries a lot of weight, so be sure to ask each person you deal with if they would recommend your product / service inside LinkedIn. In return, you can do the same for them.

  1. Share content regularly

One of the best ways to expand your LinkedIn network and build a professional LinkedIn profile is to share great content that is relevant to your audience. I do this daily and it has helped me build my network within LinkedIn.

  1. Discover a mutual connection

Inside LinkedIn, you may be asked to be introduced to a contact who is a 2nd degree connection of yours (you both have a mutual connection). You can do this by going to the 2nd degree profile, choosing the connection among the mutual connections on the right and “asking for an introduction”. It’s a great way to build your professional network.

  1. Keep your profile up to date

I mentioned this briefly at the beginning of this article. It is essential that you keep your profile up to date and relevant to your current jobs. This will include updating your skills, photos and experience.

  1. Share your LinkedIn profile

Your LinkedIn profile should act like a mini-website and for this reason, you should share it with those you want to connect with.

Where to go from here

I will be hosting a FREE LIVE webinar on November 15th at 7pm on my 2017 B2B Survival Kit: How to Master LinkedIn to Grow Your Business and I would love for you to join me. You can register for this webinar here.




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