Create a meaningful LinkedIn URL for your public profile


Smart small businesses really know how to use LinkedIn’s features to their advantage. And having a simple recognized profile URL is one way to use the platform to your advantage.

The business networking platform has long had the ability to customize your URL, but based on the large number of its members who have been using the platform for a long time and haven’t used the feature, I think it’s time to reiterate how great it is. is easy to do.

Why Create a Vanity URL in LinkedIn?

You can easily create a custom public profile URL on the platform. Having a personalized, succinct and recognizable public profile URL will allow you to use a quick way for members and recruiters to access your profile to connect with you. You can use the simplified profile URL on business cards and other printed materials, or in Instagram images.

How to choose a personalized LinkedIn name?

By default, your LinkedIn profile URL is a combination of your name and a series of numbers that would be impossible to remember unless you – and the person you’re connecting with – are number geeks. . Luckily, you can replace the randomly generated URL with a simpler URL that better reflects your brand online.

You can choose a name that is not already in use on the business networking platform. Profile names are available on a first-come, first-served basis and are attached to your profile. You can only have one custom URL per profile, although you can change the URL if you want to better reflect your business.

It is not advisable to change your public profile URL too often. You can change your custom profile URL up to five times in a six-month period. Once you’ve changed your URL for the fifth time, you won’t be able to change it for another six months.

How do I create a custom LinkedIn name?

Creating your new profile URL is easy. From the LinkedIn desktop or your mobile app, click your profile badge at the top of the LinkedIn page and select the View Profile option. Click the “Edit Public Profile and URL” link on the right side of the page.

You will be redirected to your public profile settings page.

Under Edit your vanity URL on the right-hand side, click the edit icon next to your public profile URL. Most URLs, i.e. http://LinkedIn.com/in/ cannot be changed. Only the last part of the URL after the trailing slash can be changed. Type the name you chose in the last part of your new custom public profile URL in the text box.

If the name you want is not available, you will receive a warning message and be prompted to try another URL.

Create a meaningful LinkedIn URL for your public profile eileen brown onmsft

You can be as creative as you want with your profile URL. The URL can be anywhere from 3 to 100 characters long, so you can be verbose. However, you might prefer a short, catchy URL instead of the jumbled numbers and letters provided when you created your profile on the platform.

What else should I know about LinkedIn vanity URLs?

LinkedIn recommends that you use a variation of your name or professional brand for your public profile URL so people can find you. If you use well-known nicknames or acronyms in your business dealings that define your personality or brand, consider adopting the same for your personal profile URL.

Create a meaningful LinkedIn URL for your public profile eileen brown onmsft

As the Internet does not distinguish between upper and lower case, capitalize the first letter of your name https://LinkedIn.com/in/EileenBrown will make it more readable on printed documents. the final URL will point to the https://www.linkedin.com/in/eileenbrown/ profile.

Remember that profile names are assigned on a first-come, first-served basis. If the custom URL you want has already been taken, you will need to select a different one. LinkedIn insists it won’t assign special URLs to people who request them.

And yes, https://www.linkedin.com/in/apple/, https://www.linkedin.com/in/ibm/ and even https://www.linkedin.com/in/microsoft/ are custom URLs of people – not brands. The Microsoft URL is connected to someone who doesn’t seem to be connected to Microsoft at all. Maybe other names are squatting the URL in hopes of getting money if they give up the profile URL.

The platform has a different naming format for business name URLs. Microsoft has its own unique URL https://www.linkedin.com/company/microsoft/

So, aside from the risk that the name you want to use for your URL has already been taken, it makes sense to create your unique URL for your profile. It will be much easier to remember than all those numbers you have now.

Other LinkedIn tips in this series:

6 reasons why LinkedIn is important for your business

Boost your LinkedIn profile with a cover video

How to stop connection collection in LinkedIn

Use LinkedIn for successful video meetings with your network

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