- Buckingham Palace has gone into “hype guy mode” for Prince William.
- The official Royal Family Instagram account made special mention of the Duke of Cambridge on his birthday
- The caption was “As the second in line to the throne turns 40, find out more about His Royal Highness”.
According to an expert, Buckingham Palace went into ‘hype guy mode’ for Prince William’s 40th birthday.
The official Royal Family Instagram account made special mention of the Duke of Cambridge on his birthday in June, demonstrating the existence of a branding strategy that would allow for a smooth transition for Prince William to his role as king.
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The caption began with the words “As the second in line to the throne turns 40, find out more about His Royal Highness”, before revealing information about his birth and degree.
According to Daniela Elser, a royal scholar, Buckingham Palace is going into “hype guy mode”.
She said: “The whole thing was a combination of a CV, a LinkedIn page and a love of social media. It was Buckingham Palace stepping into the limelight, a demonstrably stronger company than we’ve seen before on his birthdays to really drive home the message that William is a future monarch.
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“Obviously someone has read a lot about branding.
Once again, this action carries the risk of offending the many egos of the royal family.
Earlier, Andrew Morton, Diana’s biographer, spoke to The Mirror podcast Pod Save the Queen about William and Harry and how their mother would be ‘mortified’ by what happened between them after the exit of her 25th book, “The Queen”. ‘
Morton, who had interviewed Diana on several occasions, revealed to the podcast: “There is no doubt about it, she would be mortified that William and Harry got into this emotional entanglement.