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LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world.
It’s a crucial platform to master, for businesses and individuals alike, and it starts with building a compelling, easy-to-find profile. Here are nine ways to maximize your presence on LinkedIn:
1. Optimize your profile for discovery.
What’s the point of having a LinkedIn profile if no one can find you? Your first task is to make sure that your account is not set to “anonymous”.
Log in to your account and go to the Settings and privacy section. Select “Edit your public profile” to make sure the visibility is set to “public”.
You can customize your URL on the same page. Include your first and last name to optimize your profile for search on LinkedIn and Google.
2. Use a professional photo.
LinkedIn says that a professional photo will make visitors “seven times more likely to visit your profile” than profiles without a picture.
Upload a cropped photo of your face with a neutral background. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.
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