When it comes to job hunting, your LinkedIn profile is one of the most important tools you have. Most employers will review your LinkedIn profile before considering inviting you for an interview. It is therefore important to ensure that your profile is as solid as possible.
If you’re looking for a way to make your LinkedIn profile stand out, you’re in luck. In this article, we will share some tips that will help you create a profile that is both attractive and exceptional:
1. Start with a catchy title
A big title is the text that appears below your name at the top of your LinkedIn profile. Your title is one of the first things people will see when they check out your profile, so make sure it’s attention-grabbing, compelling, and relevant. A good title should be concise and precise. This should give people a quick overview of who you are and what you do.
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Here is an example of a strong LinkedIn title:
- Business consultant specializing in startups
2. Use a professional profile picture
Your profile picture is one of the first things people will notice when they check out your profile. A professional headshot can really make your profile stand out and give you an edge over other applicants, so make sure it’s a good one! Use a well-lit, sharp professional photo. Avoid using a blurry, dark or distant photo.
3. Use keywords in your profile
Most people don’t realize the power of keywords in their LinkedIn profile. By incorporating relevant keywords into your profile, you can make your profile much more searchable and appealing to potential connections.
Some great places to add keywords to your profile are in the title, summary, and work experience sections.
In each of these areas, be sure to include both general and specific keywords that accurately target both the skills and experiences you have, as well as the industry you are in. This will ensure that your profile shows up when people search for both specific keywords and general terms.
Your LinkedIn URL is a long string of numbers and letters by default. But you can change it to something more personalized and memorable.
So what should you use as your vanity URL? Use your name, if available. Otherwise, try using your initials or a variation of your name. You can also use keywords that describe what you do or what you are looking for.
For example, if you are a recent graduate looking for a job in marketing, you can use:
Not only will a custom URL make your profile easier to find, it will also make you look more professional and organized.
5. Highlight your skills and ask for recommendations
LinkedIn provides a great opportunity to showcase your skills and expertise. Visitors to your profile want to know what you can do for them, and by showcasing your abilities, you can stand out from the competition. Be sure to list any relevant skills you have and include links to your work or publications that highlight your expertise. This will give potential employers or clients a chance to see your work and assess your skills for themselves.
And, don’t forget to ask your connections to endorse your skills. Amendments and recommendations from other people can help you add credibility to your skills and show that you are an expert in your field.
6. Include an interesting summary
Your profile summary is your chance to tell your story and develop your most important skills and experience. Use this space to paint a picture of who you are and what you can do. So what makes a good resume?
First, it should be clear and concise. It also needs to be tailored to your audience – think about who you want to attract and what kind of information they are looking for. Include links to your work, client testimonials, and anything else that will help you stand out from the crowd. Finally, try to inject some personality into your summary so that it gives insight into who you are as a person, rather than just a list of your accomplishments.
7. Add media to your profile
Adding media to your LinkedIn profile can really help it stand out. By adding photos, videos, presentations or infographics, you can give your profile more personality and make it more attractive. Not only does adding media make your profile more visually appealing, it can also help you communicate your message more effectively. People are more likely to remember information they see and hear, so adding media can help ensure visitors to your profile remember you.
8. Keep your profile up to date
Your LinkedIn profile is a living document that needs to be updated regularly. As you gain new skills and experiences, be sure to add them to your profile. By regularly updating your profile, you will ensure that it is always accurate and that you highlight your most recent experience and skills.
Not only will updating your profile make it more accurate, it will also make it more relevant to potential employers or clients. If they see that you’re updating your profile regularly, they’ll know you’re actively engaged on LinkedIn and serious about networking.
These tips are a starting point and aren’t meant to be exhaustive, but they can go a long way in creating a LinkedIn profile that really stands out from the crowd. So take the time to create a profile that’s both informative and engaging, and you’ll be sure to grab the attention of potential employers and clients.