Did you know that up to 94% of recruiters use LinkedIn to find candidates? This is the place to go when recruiters and hiring managers are looking for candidates to hunt … yet only 36% of job seekers are active on LinkedIn. This disparity means that when looking for a new role, being on LinkedIn and having an active and neat profile can give you a huge advantage.
Here are 7 things you can do as a technician to make your profile more attractive to potential recruiters.
Bring out your technical skills – at once.
Recruiters are busy people; don’t waste time looking for your skills and specialties. Right off the bat, use your title to immediately sum up who you are as a pro: “Ruby on Rails Developer”. “Web designer specializing in WordPress.” The more precise you can be with this limited space, the better. You want to stand out from everyone who goes with the vague / general “web developer” and so on.
Once you’ve defined the title, dig deeper into your summary. In particular, talk about the specific languages you know and for what practical purposes you used them.
Avoid inconsistencies with your CV.
Submit a resume with a job application? It raises eyebrows when a hiring manager visits your LinkedIn profile for more context and your skills and / or experience don’t match your resume. Concretely, this means updating both regularly, ideally at the same time.
Choose your profile photo wisely.
Potato-quality selfies aren’t allowed – use a clear, crisp photo that makes you look professional and approachable. Humans tend to make instant judgments, so the way you present yourself matters. But leave the photo on your CV; you can see models where photos are included, but unless you are an actor or a model it will probably be considered strange. (However, don’t hesitate to include your LinkedIn profile URL!)
Keep your information: don’t include * everything *.
A lot of people fall into the trap of assuming that more is better … that a huge information dump will make you appear more experienced and versatile. However, this is not the case. Most recruiting professionals don’t want to spend 10 minutes studying a 5,000-word profile that includes your life story and a list of all the computer courses you’ve taken. They want to see concise, organized details where whatever you’ve chosen to include serves a purpose and reflects your business goals.
Design your LinkedIn profile in such a way that it reaches out to strengths and leaves recruiters eager to learn more. Whet their appetites and make them want to send you a message. (And unless you’ve made an app for the ice cream shop where you worked in first grade, leave this one out.)
Use the keywords wisely.
What could be more important than making sure your profile impresses recruiters who find you? do it possible so they can find you. Think about and search for some of the terms related to your specialties, and be sure to include them in your profile so that you appear in the results.
Hide the “People also consulted” box in your sidebar
Have you ever looked at someone’s profile on LinkedIn and noticed the “People Also Viewed” box in the sidebar? This box is basically an invitation to leave your profile and go see some of your competitors that other visitors to your profile have viewed.
Fortunately, this is an easy distraction to eliminate. Go to the “Privacy and settings” area of your profile, choose the Privacy tab and set the “Viewer for this profile also viewed” toggle to “No”.
Set your profile as visible to recruiters.
While you are in the Privacy tab, and once you are done setting up your profile to your liking, make sure that the “Let recruiters know you are open to opportunities” toggle is also enabled. This will give you a boost to appear in recruiter searches. Typically, you will need to re-enable this toggle every 90 days.
Finally, of course, the most surefire way to improve your LinkedIn profile is to yourself better by continually seeking new skills and experiences (and improving current skills). Take classes, introduce yourself as a freelance writer, and work to make you the best possible candidate.