The legal world is competitive and it can be difficult to stand out from other lawyers offering the same services. LinkedIn gives you the opportunity to show how you differentiate yourself from other lawyers in your field. This is the social media platform that professionals trust the most and where you can focus your attention on certain professional networks.
How do I make my profile stand out?
When creating your LinkedIn profile, you need to get across the message that you are the best in your area of practice. To do this, develop an optimized platform.
Here are 7 tips to make your profile stand out:
1. Your profile picture and background images speak more than words
According to LinkedIn, people who prefer not to use a profile picture are 14 times less likely to be found. The best type of photo to use is a recent, high-quality photo with a light background.
Do not use a full-length photo or a photo where you are in a group. The better the quality of your photo, the better you will stand out. This is because LinkedIn photos are tiny. Also, make sure that the background of your photo is not cluttered, as this will distract from you.
Create a background image that is professional and represents your brand. A graphic designer can help you. Consider including your phone number or your website URL, allowing people to visually obtain your contact information.
2. Importance of the title
LinkedIn has extended its title to 200 characters or less. Take the opportunity to describe more than your job title. Take the opportunity to tell potential customers in a catchy way who you are, what you do, and why you are the best at what you do.
3. Elevate your pitch in the summary
The summary portion of your profile is where you can share solid content about your practice. You can let your creativity run wild and use this area to pitch your pitch. Consider linking to other sites, using photos, and even creating a short, crisp video presentation.
4. Highlight your professional experience
Since LinkedIn is designed to showcase professional experience, take the opportunity to present this information. Make sure to include all of your relevant experience for your potential clients in a clear and concise manner. Highlighting your past accomplishments and areas of expertise allows you to establish your credibility.
This is probably the longest section of your profile. Follow these best practices to make sure it’s easier for potential customers to find and read you:
- Divide text using bullets and basic formatting
- Include keywords and phrases
- Proofread to make sure there are no spelling or grammar mistakes.
5. Understand your audience and build relationships
Before you start your profile, you need to have a good idea of what you want to achieve. Plan it to reach your target audience, whether you’re looking to promote your practice, podcasts, or speak at conferences.
Once you’ve created your profile, start chatting with people in the legal industry, create and share content, join relevant groups, and take the opportunity to learn. Being active on LinkedIn will ensure that you come to mind when people need the services you provide.
6. Testimonials speak for you
Testimonials are a great way to get someone else to speak on your behalf. Take advantage of the fact that LinkedIn allows you to offer recommendations and recommendations. Remember to ask your clients or colleagues to post a review or approve the areas in which you specialize. If possible, return the favor.
7. Make sure customers can find you
LinkedIn is a powerful platform for building business relationships and online reputation due to its audience size (over 700 million) and search engine power. Post the original content on your website, then post a shortened version on LinkedIn and link to your website for more information.
Customize your LinkedIn URL to make it a shorter, more focused link. This makes it easier to add it to your electronic signature or business cards, and it’s also easier for people to remember.
Linkedin has a huge and growing audience that lawyers can and should tap into.
Make sure you have a compelling profile with a professionally shot head shot. The title is particularly important.
State bar associations have rules on advertising lawyers and online profiles are often covered by these.
Legal Scoops editor-in-chief Jacob Maslow founded several online newspapers, including the Daily Forex Report and the Conservative Free Press.