If someone comes into your physical office or into a store or boutique, will you greet them with glasses? Or maybe wearing a Steve Jobs mask or a motivational quote? No, you won’t.
You will greet them with a smiling face and a courteous look.
How would you like your customers to locate your physical address? Would you confuse them by putting too many landmarks or building names? No, you won’t.
You will write the address accurately so customers can easily locate your office or store.
Also, how will you advertise your products or services to walk-in customers in a physical store? Are you going to brag without listening to them? No, you won’t.
You will be more interested in listening to people’s problems and projecting yourself as their problem solver.
Think of your LinkedIn profile as a virtual office/store/place of business. It’s not just a resume; rather, it tells your story to the outside world.
Whether you’re an entrepreneur, working professional, or student, your LinkedIn profile is the first point of interaction between you and others. Through this article, let’s understand how to present a compelling story through your LinkedIn profile instead of just making it a resume. Here are the 7 points to make an almost perfect profile:
Use the right format to write content
Do not write your name in UPPERCASE or lowercase; capitalize the first letter of each name while keeping the other letters lowercase.
Content in the summary section should ideally be written in sentence case – capitalizing the first letter of the first word only. For the title section, you can again capitalize the first letter of each word.
Choose an appropriate profile picture
Upload the best photo of yourself, but remember it should be appropriate and professional (i.e. not a selfie). Also, don’t upload a photo of a celebrity, a motivational quote, or a photo you’d rather choose for a dating site.
Design a background image
Your background image is the first section everyone sees when they view your profile. You can choose this section to give an overview of your services or an attractive moment in your life. You can design a background image in minutes with Canva (easy as a cake).
Customize the title
By default, LinkedIn uses the current job title as the profile title. However, you can create an attractive title to attract more profile views, as this is the only information along with the profile picture and location, visible to a person in search results.
You can break headings into two or more sections by separating them with “|”. Every time someone visits your profile, they want to know “What’s in it for me?”. A section of your headline should cater to the WIIFM so people can spend time learning more about you and your work.
Sell yourself in the Summary section
Your main goal when writing a summary section should be to persuade profile viewers to hit the “read more” button and read the entire summary.
To achieve this goal, the first 3-4 lines should be compelling and display your USP (Unique Selling Proposition).
Your next goal should be to make the summary section as engaging and a showcase of your accomplishments, work experiences, and thought process.
Additionally, there has been a lot of talk about the “first-person” or “third-person” approach when writing a LinkedIn profile. The first or third person approach doesn’t matter as long as you can communicate your story convincingly. Stay consistent with what you choose and stick with it until the end.
Also make sure that instead of writing 2 long paragraphs of 6-7 lines, you should break the summary into 5-6 paragraphs of 2-3 lines to make it more readable.
Customize public profile URL
By default, LinkedIn combines your name, ugly numbers, and a weird combination of special symbols to create your LinkedIn profile URL. However, you can customize it to sync with other social media platforms. A simple and effective way ishttp://www.LinkedIn.com/in/yourname”.
Search job descriptions to see relevant skills
If you go to the Jobs section of LinkedIn and search for a job related to your industry, you will find many jobs listed there. Click on these professions one by one and analyze the skills cited by recruiters. If you can’t find one of these skills in your profile, you know what to do. Add these skills instantly to find better leads.
Remember People See What You Show Them – Make your LinkedIn profile marketable to get the most out of LinkedIn.
LinkedIn helps you connect with people from different spectrums and organizations. In building these relationships, trust is the most important factor, much of which stems from your profile.
Make these changes in your profile and stand out from the crowd!