6 ways to attract medical recruiters to your LinkedIn profile

To give your LinkedIn profile the best chance of ranking at the top of medical device and pharmaceutical sales recruiter searches (as well as in your connection feeds), try these 6 Comfortable Steps from your mobile device using the LinkedIn app.


# 1 your title – make it keyword rich

NOT: By default, your current job title.

TO DO: Create a unique professional title that includes the types of terms hiring managers and recruiters would use to search for healthcare sales reps. Stuck on what to say? Check back to job postings – they can give you a nudge in the right direction.

LinkedIn has 120 characters to play around with – I suggest you make the most of it. Here is an example :

Award-winning medical device sales leader | New business + account management | Stimulates the growth of the territory + the recovery

# 2 a professional portrait

NOT: Include an image where you are clearly cut off from a group, where you look blurry, the background is distracting, or it is clear that it is 10 to 15 years old.

TO DO: The photo you choose will in many cases speak more than words to those who see it (and you!) For the first time. Ideally, take a photo that captures you from the shoulders and size it to match the larger LinkedIn size.

Whether taken by a professional or a DIY enthusiast using photo editing software, it is essential that the photo you choose fits the roles you aspire to.

So if your goal is to work as an account representative for a BioPharma company, it doesn’t make sense to include a photo of yourself visiting Paris or on the ski slopes. However, if your goal is to work for a global resort chain, then save those photos by all means.

# 3 custom url

When you sign up for a LinkedIn account, you receive a URL which is usually your first and last name followed by several letters and numbers. Not only is this URL long and cumbersome, but you’re missing out on another opportunity to make a good impression.

NOT: Do not forward this too long URL to your connections.

TO DO: Shorten your URL to include just your first and last name, or customize it to resonate with your readers. Make sure to include this new URL in your resume contact details and email signature.

Here is an example : http://www.linkedin.com/in/Steve-Smith-Specialty-Pharma

If you’re having trouble customizing your URL, LinkedIn can guide you here.

# 4 get recommendations

When it comes to safeguarding your experience and your reputation, there are few things more powerful than the words of a strong referral.

NOT: Be shy. Ask your managers, direct reports, colleagues, and even healthcare business clients to write a recommendation that talks about your skills and talents. While there is no limit to the number of referrals you can have, I recommend at least three per experience entry if possible.

TO DO: Reciprocate where appropriate – it never hurts to pay next.


The chances of your LinkedIn profile reaping benefits increase exponentially if you stay active.

NOT: Stay stagnant. Although your profile is up to date, a profile with no activity probably won’t get you as far as you would like.

TO DO: Share + Join. Share articles from trade journals, websites and ezines, as well as LinkedIn Pulse, where you’ll learn about authors from a wide range of topics.

Then join a few interest groups and start reading, commenting, and sharing. There are nearly 200 groups related to the sale of medical devices alone!

Another advantage of groups? You can contact group members directly without being the first contact.


NOT: Wait for people to reach out and make connections.

TO DO: Focus on continuously building your network to include people within healthcare, pharmaceutical and medical device companies of interest, recruiters and HR professionals, etc.

With the right network in place, you can contact us as soon as you see a business vacancy that interests you or better yet – educate yourself about that medical device or pharmaceutical role BEFORE it gets published!

– By Virginia Franco, NCRW, CPRW


Virginia Franco CV | www.virginiafrancoresumes.com | [email protected]

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