6 Helpful Tips for Choosing the Right LinkedIn Profile Picture
Choosing your LinkedIn profile picture can be a bit daunting. You’ve gotten so used to posting selfies on your social media that your friends and followers will love, but when it comes to using LinkedIn, you’re in a whole different ballgame.
LinkedIn is a professional social networking site where you can connect with colleagues, network with people around the world, and apply for jobs and internships. It’s a great place to build your personal brand, host your resume, and start or progress in your career.
Your profile picture should be professional, friendly, and express your personal brand. How do you do all of this in one photo? Read on for some helpful tips for choosing the right LinkedIn profile picture.
Choose a recognizable photo
Have you ever followed someone on Instagram and thought they were so photogenic and gorgeous, then met them in person and they’re barely recognizable? There’s no shame in that! But there’s no place for that on LinkedIn.
You want to choose a recognizable photo, preferably taken within the last few weeks or months. If you were to show up for an interview tomorrow, you would want your interviewer to recognize you as soon as you walked through that door from your LinkedIn profile picture.
Avoid using a selfie
Taking selfies has become second nature to us, especially with those fantastic front cameras on phones. However, while a selfie is ideal for Facebook and Instagram, it’s not the most professional photo to put as a LinkedIn profile picture. Instead, find someone to take your picture. It will look more natural and professional.
If you don’t have anyone available to take your picture, use your phone’s self-timer and set it down somewhere. This method allows you to try many different poses as many times as you want so you know you’ll get the perfect pose.
Use 60% of photo space
A general rule of thumb when positioning your LinkedIn profile picture is that your face takes up 60% of the photo’s space. This allows your followers and recruiters to see your face clearly and better put a face to your name and resume. To achieve this, you can always crop your photo. It’s best to crop just below the shoulders so your face is clearly visible.
You are the star here! Avoid having distractions in your LinkedIn profile picture. This means taking your photo against a solid or calming background. You can never go wrong with a white or black background, but if you’re outdoors, lean against a tree or have the sky behind you.
Another tip is to be the only person in your profile picture. Whether it’s with a friend or if there are people in the background, you don’t want viewers to be distracted or confused as to who really is you.
Casual business dress
You’re probably wondering what you should wear for your LinkedIn profile picture. It’s a good idea to dress as if you’re going to work or an interview. For women, wear a blouse or blazer and natural makeup. For men, a blazer or button-down shirt and tame hair is a good idea.
Some great guidelines to follow are the business casual style category. It can be confusing at first and you may not be sure what would be considered business casual. This is an important style to master, especially if you plan to work in an office! Ask yourself, would I wear this to my grandma’s house? If the answer is yes, it’s probably business casual.
Live your personal brand
Building a personal brand is important, especially if you’re using social media to make money or get a job. Your LinkedIn profile picture should represent your brand! If you’re a bubbly, friendly, and go-getter person, you’ll want to smile in your photo. If you’re an artist who likes to talk about philosophy and the world, you might want to go with a low-key smile or even a serious shot. Whatever your brand, show it through your expression.
Choosing the Right LinkedIn Profile Picture
Don’t get overwhelmed or nervous when choosing the right LinkedIn profile picture. Now that you know these six important tips, you’ll be a pro at choosing a photo that represents your personal brand, fills 60% of the frame, isn’t a selfie, and has no distractions. Remember, your profile picture is the first thing a recruiter or interviewer sees, and unfortunately, it may be how they judge you and your professionalism. Don’t lose a career opportunity because you picked the wrong profile picture.