5 ways to make your LinkedIn profile stand out to recruiters: expert


  • About six people are hired through LinkedIn per minute. Making sure your profile stands out is important.
  • An incomplete profile is a common mistake, said Charlotte Davies, career expert at LinkedIn.
  • You should think of your profile as a living, breathing resume, Davies said.

LinkedIn has become an important way to find a new role. Roughly six people are hired per minute through the platform, the company estimates.

Having an incomplete profile is one of the most common mistakes people make when it comes to their LinkedIn profile, LinkedIn career expert Charlotte Davies told Insider.

You should think of your profile as a living, breathing resume, Davies said.

“It’s really thinking about how we stand out and making sure we have a complete profile so that if I’m looking for a specific candidate, the keywords are there that really show your experience and your skills, so that you’re easier to find,” Davies said.

Your profile picture matters

LinkedIn members with a profile picture earn an average of 21 times more profile views and up to nine times more connection requests than members without one, Davies said.

Of course, it’s not a guarantee that it will secure you a job, but it helps recruiters identify who you are and gives them insight into you as a professional.

“We’re not saying you need a professional photoshoot, you just need something that looks current, clear and well-lit and make sure it’s on your profile,” Davies said.

Highlight your skills

A good profile should contain a clear list of skills and keywords relevant to your role or the industry you want to break into. This will help recruiters find you, Davies said.

Profiles with five or more skills listed are contacted, on average, 27 times more by other LinkedIn members, Davies said.

Highlighting your own skills can sometimes be uncomfortable because we don’t always know what to include, Davies said.

If you are unsure, ask around. Family members, friends, and colleagues can act as good sounding boards to talk about potential skills for the list. They can push you to highlight things you’re good at that you probably weren’t aware of, Davies said.

Using LinkedIn’s Skills Assessment Tool – which users can complete and then display as a badge on your profile – can also be a good way to display them on your profile.

Create content

Content creation is increasingly common on LinkedIn, with users using the site to share their experiences – whether successful or unsuccessful – and share general advice.

Whether it’s a video, examples of past work, or just a quick comment, it can draw people to your profile and show them your specific expertise.

“It’s really how you want to showcase skills and experiences outside of work in your profile,” Davies said. This can take practice, so try to start small and post as often as you feel comfortable.

Following the people you like to see how they frame their own posts can be helpful, Davies said.

LinkedIn has a feature called Creator Mode. Enabling this option will change your profile’s “connect” button to “follow” and highlight any original content you post.

Think about your network

“Tap into your network,” Davies said. Think about who you could contact for advice, a referral or a potential employer.

People are increasingly open to virtual cafes or opportunities to share their advice. However, if you’re contacting people online, don’t just add them without context.

Always include words, whether it’s how you met, how you know them, or just why you want to connect.

If you are looking for a job, advertise it

In October, the platform released a new “job opening tool”, which lets you add a photo frame to your profile to let recruiters know you’re looking for a job.

Adding the #openforwork hashtag to relevant posts and your profile can also help you stand out.

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