If you’re trying to find a job on LinkedIn, the competition is tough. According to Writer’s Block Live, around 40 million people search the site for jobs every week. This means that you have to do all you can to stand out from the crowd.
Of course, there are the typical tips, like adding a profile picture, writing a description, and avoiding typos at all costs. You might even want an editor to review your words to make sure they’re written professionally. Don’t have the money to hire someone to view your page? Tap or click here for five sites that check your grammar.
But when you face such huge competition, you need more than just advice; you need the pro tips to make you stand out. Here are some foolproof strategies you can use to quickly improve your profile.
1. Make sure your profile is public
If your privacy is a priority, you may have set your LinkedIn profile as private. However, if you’re looking to expand your connections, setting your LinkedIn accounts to private is a bit like shooting yourself in the foot.
That’s why we recommend that you make your LinkedIn profile public. This is the first step in establishing a strong online presence. You want people to know what you are capable of.
If you’re still worried about your privacy, we understand. Even the most secure platform can be dangerous if users make the wrong decisions. That’s why we’ve put together a list of the biggest mistakes people make on their social media accounts. Avoid them and you should be good. Tap or click here for six privacy and security mistakes you make on social media.
2. Customize your URL
You might not know it, but you can make yourself easier to find by customizing your public profile URL. First, just go to your LinkedIn profile. Then click Edit public profile and URL on the right side.
This takes you to the Public Profile Settings page, which looks like this:
There you can just type in any URL you want. As you can see in my case, I just used my first and last name.
It’s a convenient way to set yourself apart. It also makes it easier for other people to find your resume. Think of it this way: the easier it is for a potential employer to find you, the closer you get to the job of your dreams.
3. Complete each section
Each section of your profile is an opportunity for you to puff yourself up and show off your skills. A LinkedIn profile is not the place to be humble or mysterious. The goal is to present yourself as a highly qualified candidate that any business would be fortunate to have.
Be honest and thorough. Dig into your memories to conjure anecdotal stories in which you put your skills to use. Mention your certifications and areas of expertise.
A sparse LinkedIn profile is a missed opportunity. A complete profile is a colorful way to demonstrate your unique abilities. You can almost think of it as an online resume – it’s a way to leave a great first impression, so make sure you impress!
4. Rewrite your title and intro section
Many people write a robotic title and an introductory section, listing their qualifications in a straightforward way. While this can quickly make your skills clear, it comes at a cost. It can make you look like a CV that works and speaks.
That’s why we recommend a more natural approach. Passion is at the heart of some of the best summaries. Instead of immediately focusing on your skills, describe what makes you tick.
Try to give an idea of ââyour personality. Passion is a great way to make a bold impression. Try to give potential employers a sense of who you are outside of work.
You want to help them understand who you are as a person. This makes it easier for them to imagine how you will adapt to the workplace. After all, everyone wants a coworker who is easy to work with, so try to do your best.
5. Update your profile picture and background
Take a look at your page and look at the images you present. For example, how old is your profile picture? If you first picked up it a few years ago, it’s probably time to upgrade.
Think of it this way: you want to give employers a clear idea of ââwho you are. If the person entering the interview room is completely different from the person they saw on LinkedIn, they may be caught off guard. You want to impress the other person, not scare them.
Another good tip is to update your background. While a funny image from your favorite show or piece of art might be funny on Twitter or Instagram, it doesn’t hold up on LinkedIn. We recommend that you use a background idea that reflects your professional life.
Maybe use a photo of your workspace or a photo of the tools you use every day. For example, an artist could use a photo of their brushes. You can also use an image of an award that you are proud of or a photo of yourself in a professional setting.
If you are an employer, this is how LinkedIn helps you
Small businesses have unique needs and it’s more important than ever to have the right people on your team. That’s why I trust LinkedIn Jobs to help me. LinkedIn Jobs matches your vacancy with qualified candidates and puts your message in front of members every day so you can hire the right person faster.
Find the perfect fit for your business with LinkedIn Jobs. And, for a limited time, post a job posting for free – just visit LinkedIn.com/kim to get started today!