5 Ways to Improve Your LinkedIn Profile in 10 Minutes or Less


LinkedIn is an impactful way to build your professional brand and expand your network. Although it may seem like people spend hours using the platform, you can do a lot in ten minutes or less to boost your profile or stay active on this essential professional social media platform.

1. Update your title

Your LinkedIn title defaults to the current role at the current company. Your current role is only a small part of who you are as a professional. You have 120 characters in this line where you can elaborate and share more about yourself. Consider replacing your title with a list of keywords, a phrase, or a fragment of a phrase. For example: “Helping small businesses recruit and retain top talent” or “Human Resources Advisor | Recruitment | Employee Engagement | Diversity and inclusion.’ This will give people a better idea of ​​the work you do and why they might be interested in connecting.

2. Consider SEO

When someone searches for you on LinkedIn, what keywords are they looking for? These are the important words to incorporate into your title and summary sections. Make sure your qualifications and keywords are front and center. You can incorporate them into your summary as a paragraph or leave them as a “key skill” word bank at the bottom of your summary. Do you know a code language, do you have a particular certification or expertise in a field? Be sure to share what to include in recruiter research by highlighting it in your abstract or title.

3. Be active

You’ll get the most out of LinkedIn if you use LinkedIn, so get in there and post, like, comment or share. If you’re not sure where to start, you can contribute to a conversation already underway or share an article that you found particularly useful. Simple actions will ensure your profile is shared and you are on top. It can be done in minutes and reach hundreds of people.

4. Switch to first person

Unlike your CV, LinkedIn profiles are usually written in the first person using the “I”. This style will help the reader engage with your post more easily and allow you to use your voice and style more than in our resume where impersonal sentence fragments are still the norm. LinkedIn is where your professional personality can pass, so share your story with your voice.

5. Personalize

Write a personalized message in your connection requests to start the relationship on the right foot and increase the possibility that they accept the request. This small step really matters and is especially impactful if you’re asking to get in touch with people you don’t know, including potential ones. hiring managers or industry leaders. You can share a bit about why you’d like to connect, and if you already know the person, just mention that you’d like to connect them on LinkedIn.

LinkedIn doesn’t have to be complicated, and these steps can be used whether you’re just starting out or have an established voice as an industry leader. After all, engaging on LinkedIn is one of the most important steps to growing and managing your professional network.

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A version of this post previously appeared on Fairygodboss, the largest career community that helps women find information on salaries, company culture, benefits, and job flexibility. Founded in 2015, Fairygodboss offers business reviews, job postings, discussion forums and career advice.

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