5 LinkedIn Profile Makeover Tips and Why It’s Crucial to Outreach Success


LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and that shows no signs of slowing down anytime soon. The vast majority of these accounts are in poor condition. Chances are, you can use a LinkedIn profile overhaul as well.

LI can be compared to Facebook in terms of popularity. However, one thing to note is that they both have different purposes so they are not competing in the same market.

LinkedIn is mainly used in the professional marketing arena and is the most popular channel to help with brand building or even to display your skills in a certain area. Additionally, LinkedIn is widely used when looking for a job or developing partnerships with a wide range of companies.

LinkedIn is not only essential for business use; it also plays a key role for individuals.

The simple act of creating your profile in an exceptional way could be the reason why you are successful in your personal development and also discovering new opportunities in your career. For many recruiters, LinkedIn is one of their favorite places to find both potential candidates and clients.

If you want people to locate your profile, you need to consider the following basic preparations:

  • Name of the page: If you want your page to look like a personal brand, you need to replace a random URL with a custom URL. You can easily do this in the profile settings.
  • Your name and rank / title: If you want LinkedIn to be used as a professional profile, you have no choice but to make it professional. Include the appropriate personal details like your name.
  • Add a picture: In order for your profile to work for you, you must include your real photo. This will make you appear in the Recommended feed more frequently, and people will definitely visit your page.

Nonetheless, despite all the benefits of having a good profile, one thing to note is that it doesn’t come that easy. You have to work for optimization (aka a LinkedIn profile makeover).

Below are 5 tips on how to create your own LinkedIn profile makeover.

LinkedIn Profile Makeover Tip: Certificates and Education

Your experience is the most crucial thing. However, most companies like individuals who are constantly working on their skills and knowledge.

If you want to show that you never stop in your studies and often attend various seminars and workshops, you need to add this information.

If you have certificates, but still attended some classes, you can add this information as well. In addition, you can include the certificate number (if it has one) as proof of possession. Since you can attach photos to your LinkedIn profile, go ahead and attach photos of your certificates.

LinkedIn Profile Makeover Tip 2: Skill Approval

LinkedIn profile makeover

Your connections can help you increase your reach. All they have to do is approve your skills. This will show other LinkedIn users that you are using these skills in your job.

If you don’t know how to get more approvals, you can use one of the following methods:

  • Ask your connections to approve you.
  • Start approving your relationships as well. You could retrieve mentions.

However, some believe that this feature does not add value to the connections that users build through LinkedIn.

Tip 3 for redesigning the LinkedIn profile: Work experience

LinkedIn profile makeover

The first thing people will focus on on your LinkedIn profile is the work experience. This is the key proof of your professional expertise, one of the main requirements of recruiters, but also the most effective way to show that you are a dedicated person at your job.

It is not a CV that you send to a recruiter. However, it has some similarities and can serve the same purpose. Include any organizations or businesses you have worked for. Another important thing is to include details about your responsibilities, accomplishments, and growth within the organization.

LinkedIn Profile Makeover Tip Four: Recommendations

LinkedIn profile makeover

In most cases, recommendations work better than experience and connections. However, it is not easy to obtain them. You can’t just ask someone to leave you a recommendation because they might not know what to write about you.

If you want your profile to be strong, your best bet is to ask your associates or ex-associates to write something about your accomplishments, work, and experience. It will even be great if your current or former boss leaves you with a recommendation.

Recommendations work in two ways. First, they improve the visibility of your profile. You will appear regularly in search if you have recommendations. Second, most people tend to trust people recommended by others. Therefore, strive for a recommendation, even if it is only one. It will go a long way.

Fifth tip for redesigning the LinkedIn profile: Contribute to the content

LinkedIn profile makeover

If you want to showcase your expertise and start attracting people to your profile, you need to become a frequent contributor. On LinkedIn, you can create content for the feed that will be seen by your connections. It’s a great way to promote yourself in case you have enough active LinkedIn users among your connections.

Additionally, you can add a presentation to SlideShare. It will also help you promote your business. All slides will be available for search in search engines like Google so that your reach is extended.

In addition, another technique is to simply write articles. This is probably the most effective way to make contacts in certain niches and show that you are not just an employee, but someone with strong analytical and research skills. LinkedIn allows you to post articles on different topics. For example, you can write about marketing, cars, international business, etc. This will help you find your audience.

In addition, your articles will be available on different search engines. Thus, you will be able to attract those who are not on LinkedIn. One thing you need to remember is that writing an article is not the same as sharing an article.

LinkedIn, if used effectively, can help you grow your brand, find new customers, grow your business, and also find new opportunities.

It’s all up to you and how you want your page to work for you. You should always pay attention to your page and update it regularly.

If you want to continuously attract people to your profile, you have to keep working on it. Post frequently, add articles, and encourage your connections to browse them.

The importance of LinkedIn for awareness

Creating a LinkedIn Page is as easy as creating a social media page. However, it seems most employers or speakers don’t support her.

How important is a LinkedIn profile makeover?

Studies have shown that 98% of recruiters use LinkedIn to find suitable candidates. If you are in college, it is crucial for you to create an account before you graduate.

It is a good idea to contact organizations and establish links with them before you start looking for permanent employment. See if there is a likelihood of landing an internship position. It gives a good impression.

Another thing to note is that you should have a professional designation.

Most people tend to forget or ignore the title altogether, yet it is vital. Remember to include a background image that matches the job you are looking for. The photo you upload should be a professional photo, not selfies or cropped images.

Professionalism is the key. First impressions count. In the summary section, use the 2000 characters to describe why you should be hired and what organizations you may have worked for.

For the experience segment, add all your achievements, projects and publications. Finally, in the work section, you may have done the section, add PowerPoint presentations, media, links and portfolios.

Take your time to create the ideal profile. Someone will easily know if a profile was created in a rush. Recruiters can see who is available, and a job opportunity will likely depend on what you’ve written. Using keywords can give you a leg up on your competition.

Other mistakes people make include:

  • Excessive use of approval feature – Most people tend to make recommendations for their friends that might not be genuine. Friends support each other without knowing if their friends really have the skills in question. Approvals help human resources professionals identify the best talent in the world and recruit them for the highest paying jobs available.
  • Most of the time, people do not accept requests from those they may have met in a meeting or even from a stranger.
  • Treat LinkedIn like a dating site.
  • Exaggerate Your Resume – Most people like to over-boost their skills when in reality most don’t and end up misleading recruiters.

Additional LinkedIn Profile Makeover Pointers

Plus, if you want to create the perfect LinkedIn post, here are 5 things that will help you:

  • Customizable – For example, if your post starts with “Let me introduce myself”, you need to stop. This kind of message is not pleasant, and it states the obvious. It’s impersonal. Including the “human” element will increase the chances of getting a response.
  • Up to the point – While sometimes long messages are needed, whenever it comes to a cold touch, you must be wondering how come you have a lot to say to someone you don’t know yet. Strive to write a paragraph (a paragraph here is defined as 5 sentences). This will make you feel like you’re clear and to the point, which will lead to better conversation.
  • Login first – If you have LinkedIn Premium, you have Inmail credits to use to send messages to those who are not your connections. If you have connections, or maybe you’re in the same group, connect with that person.
  • Middle ground – Take your time to browse someone’s profile. You may find that you were probably schooled together or even come from the same place. Use them to your advantage.
  • Specificities – Try to include some call-to-action at the end of your posts. The call to action indicates a specific time to perform a certain task. This will hold you accountable and your connection will feel a sense of urgency to respond.

Conclusion

Are you already on LinkedIn? Take note of the tips in this article to help you get the most out of this platform. If you haven’t yet registered, do so today. You are missing out on many networking opportunities!



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