4 Headline Hacks to Create an Irresistible LinkedIn Profile


If you were to Google yourself right now, what would you find?

Your LinkedIn profile is probably one of the first search results you’ll see. If the idea that new clients, associates or recruiters find your profile makes you cringeit’s time for some TLC.

Here’s the good news: it’s easy to stand out from the crowd with your LinkedIn photo and headline. Think of your photo and headline as your own advertising “catch-up” showcasing your professionalism to any new business relationship.

And your headline is where it shines. But the vast majority of people on LinkedIn allow their default title to be their current job title. What a siesta party!

“Director of Program Management” or “Accountant II” won’t tell us anything about you as a person. (Click to tweet!)

Stuck on what to write? Here are four LinkedIn title hacks with examples to spark your creativity:

1. Expert status

Use this title hack if you want to establish your expertise (even if you are a budding specialist).

Expert Title Hack Formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}. {Point of proof}.

Examples:

  • Personal chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012.
  • Social media expert running successful campaigns on a tight budget. Over 800% return on investment in the last 12 months.
  • Bestselling author and professional speaker energizing audiences to overcome limiting beliefs. Over 90% satellite ratings.

2. Claim your niche

Use this title hack if you want to get found for one or two keywords/key phrases relevant to your industry.

Claim your niche title hack formula: {Keyword(s)} | {your specific benefit or area of ​​interest}

Examples:

  • Six Sigma Master Black Belt | Dedicated to Process Excellence in Automotive Manufacturing
  • CPA tax accountant | Specialist in family businesses with revenues of 1 to 5 million dollars
  • Childhood autism psychiatrist | Specialized in the diagnosis, treatment and support of families of autistic children

3. Direct to the customer

Are you into business development, sales or building your own business? This may be the title for you!

Formula for pirating titles directly to the customer: {Attention-getting question} + {Who you are} + {Who you help}. {Point of proof}. OR {Attention-grabbing question} + {Free resource}.

Examples:

  • Need capital? Banker for early-stage technology companies. Clients include XYZ and ABC.
  • Need talent? Exec Recruiter helps midsize manufacturing companies find top talent. Clients include LMN and OPQ companies.
  • Need to recharge your career? Join my FREE webinar on 5 things you MUST do before you search: {short bitly.com link}

4. Creative chat

Creative chat titles don’t have a formula, but they’re included here because they’re incredibly effective when done right. If you choose this type, your headline should include who you are, who you serve, how you benefit, and your personal style.

Examples:

  • Copywriter turning technical jargon from a boring flatline into a juicy novel-like page-turner
  • Former overweight food lover turned health nut dragging other foodies into the joys of the paleo diet (YUM-O)

What title hack are you going to try? Do you have another title hack that works for you? Share in the comments below!

Michelle L. Evans is a career strategist that helps professionals think bigger as they move forward in their careers. Take his free report, 5 Simple LinkedIn Hacks to Create a Badass Profile (Even If You’re Not Looking for a Job)for some very helpful tips on how to stand out as the valuable professional that you are.

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