3 New LinkedIn Profile Tricks You Should Know



career advice

This connects members across the network for mentorship and practical advice on everything from changing careers to how to ask for a raise. “Over 80% of professionals on LinkedIn said they either want to have a mentor or be for each other. But knowing where to start can be the trickiest part,” says career expert Catherine Fisher from LinkedIn.

The concept has a dual appeal for baby boomers. “You can give advice to young workers in areas where they might struggle, like developing stronger leadership or better communication skills,” notes Jayne Mattson, senior vice president of Keystone Associates, a management company. career in Boston.

You can also get advice from members of Gen X and Y. [in your area of expertise] …will improve your search,” says Mattson.

If you are considering a new career change, the “Career Advice” is a way to tap someone in the target field to learn more. Many people will be flattered by your interest in what they do, even if the relationship is virtual. They will love talking about their careers and sharing their stories.

To get started, go to your LinkedIn profile dashboard and find the Career Advice hub. From there, enter the type of advice you want to give or receive, and the site will instantly recommend members based on what you specified.

Two quibbles:

• First, “Career Advice” is still in its rollout phase, and only a small number of matches may appear for you. Of the three suggested to me, none seemed quite suited to the type of advice I was looking for. And there’s no guarantee that the note you send to a potential match will get a response, so it can be a bit of a dance to get the party started.

• Second, keep in mind that the person on the other end of the line is unlikely to be a professional coach. “Relationships that don’t have a genuine interest in your career might provide you with information and advice that will help you, but they might also confuse you,” warns John O’Connor, a coach at CareerPro Inc., based in Raleigh, North Carolina


Required skills

Thanks to this feature, LinkedIn sends you a monthly list of skills which are trending among people who have the same job title. The idea is that you could add the skills to your profile. It’s a great way to show you’re in the game – a persistent bias employers have against older candidates is that their skills are outdated. “All job seekers, especially late-career professionals, need to identify the skills that are ‘in demand’ in their profession,” says Mattson.

This feature can also help potential employers find you. “If you’re looking for a new job, showcasing your skills and updating your skills on your LinkedIn profile is a great way to help you get discovered in a search,” says Fisher. “Members with five or more skills on their profile are found up to 27 times more in recruiter searches.”

You can also click the skill in the notification to find companies that hire people with that skill. And the site offers LinkedIn Learning Courses if you need to freshen up.

A common sense caveat: make sure you actually have a particular skill you are adding. The proof will be in the pudding.


Video from your phone

I’ve long suggested that older job seekers add videos to their profiles if videos are common in the field they’re exploring. A good video can make you stand out from the crowd, show off your experience, and even connect with potential employers before they meet you. Plus, it’s another way to show that you’re comfortable with technology.

Employers will find a video especially helpful if you’re applying for a job where you’d be in the spotlight — sales, public speaking, tourism, or fundraising, for example. “Video is a powerful way to show your personality authentically and visually, and it’s shared 20 times more than other types of content on LinkedIn,” says Fisher.

Now, the LinkedIn mobile app lets you post videos from your phone or tablet. Find the share box and tap the video icon. Record a new video or upload an existing one. “Be concise – 30 seconds to two minutes is enough in most cases,” advises Fisher.

You don’t have to appear in the video yourself, notes online job search expert Susan P. Joyce. Using software like Camtasia or just the video app on your device, you can create a short video that illustrates, for example, a flowerbed you designed or a piece of furniture you built.

One big condition: don’t make videos on a whim. If yours is blurry and poorly lit, and you’re walking around or looking unprofessional, this can be a serious turnoff. You never want anyone to look at it and say “So what?” You want that person to instantly say, “Aha – here’s who we want for the job.”

If you’re unsure of your skills with a camera, consider hiring a professional videographer to help you create a video or review your own.

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