3 networking lessons from Barbie’s LinkedIn profile – PayScale

Barbie has a LinkedIn profile, and it’s more useful (and slightly less rosy) than you’d probably guess, if you still think of America’s plastic sweetheart as a beach girl from Malibu driving a Corvette. , owner of Dreamhouse. Entrepreneur Barbie is a businesswoman. Current company? Dream incubator.

(Photo by Mashable)

“My new business is ‘Dream Incubator’ where I act as a consultant, helping girls around the world to let their imaginations run wild, to try out different careers and explore the world around them,” reads on Barbie’s page, which also notes that she has had over 150 jobs during her 55-year career. “Our company slogan is’ If you can dream it, you can be it! “”

Perhaps the biggest surprise of Barbie’s new career is that she offers practical advice, as well as career inspiration. Like Margaret Eby at hello laughs Points out, Entrepreneur Barbie’s LinkedIn page alone offers several lessons on how to network online like a pro. In addition to Eby’s list, we offer the following observations:

1. Barbie gives and takes.

Remember the rule of favor, which states that you shouldn’t ask to get in touch with someone you wouldn’t help, if asked? Well, Barbie probably couldn’t lend a hand to over 3,000 of her followers – and as the subject of a cover page, instead of a regular profile, she isn’t really meant to. do it. But his team is giving back. Its featured URL leads to a page full of biographies of female entrepreneurs, like Reshma Saujani of Girls Who Code and Jennifer Hyman and Jenny Fleiss of Rent the Runway, who will offer advice to budding entrepreneurs.

2. Barbie doesn’t believe in a static page.

As of this writing, Barbie hasn’t updated for about a week. (Maybe she quit work for July 4th.) However, her page is solid with links to tips from her directors for inspiration, giving the appearance of a busy blog, rather than of a flat online CV.

You might not have the time to make this kind of investment in your profile, but at the very least you should update your information as your job changes, even if you don’t. title or company.

“I have had the same job title at SmartBrief for 2.5 years, but during that time I had at least three distinct phases, each with different responsibilities,” Jesse Stanchak writes at Smart Blogs, in a message dated December 2012. “If I had created my profile in 2010 and left it alone, my LinkedIn profile would in no way reflect how I am currently spending my working day. If you’ve been in your current job for more than a year, I’m willing to bet the same is true for you.

3. Barbie understands her brand.

Barbie, to say the least, is a positive (fake) person. She averages about one exclamation point per message, which is more than most career counselors would advise the average job seeker or entrepreneur, but not to the point of diluting her message or doing sound like his writing to the textual equivalent of a vocal fry.

In short, her profile conveys a cheerful, professional and upbeat image – exactly what her creator, Ruth Handler, probably had in mind when she said:

“My whole Barbie philosophy was that through the doll, the little girl could be whatever she wanted to be. Barbie has always represented the fact that a woman has choices.

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