21 Steps to Create an Awesome LinkedIn Profile
Attending a conference, networking event, or dinner often leads to “this” question. “So what are you doing?”
Before, it was easy.
You trotted out words like farmer, accountant, or even lawyer if you were brave. One word was enough. Today it can be a little more complicated. Today we have careers, businesses and personal work that did not exist ten years ago.
What are some of them?
- Application designer
- Life coach
- Zumba teacher
- Offshore wind farm engineer
- Content Marketing Manager
Often, the person you are describing your career or business to has never heard of “that” job.
I remember one conversation, when I replied with the one word description “blogger”. The answer was “never met a blogger before”. Often the next part of communicating can get a little tricky when you have to describe what it means.
This can lead to using words that were only invented last week, causing raised eyebrows and questioning looks. But conversation was always meant to be interesting!
The resume has changed forever
Resumes, like many things, are migrating online. In the past, you had a few sheets of paper that you mailed or faxed to potential employers to get that important interview. Today you are “Googled” and your online CV is now a collection of “search engine results”. This means that your online business should be well managed and optimized. How many times has someone lost that important job because of a poorly thought out Facebook update or Tweet over the weekend?
Employers like to see passion for a career, so having a blog can be the difference between standing out or blending in.
21 Steps to Creating an Awesome LinkedIn Profile
LinkedIn has redefined the online version of a resume and having a well-organized LinkedIn profile is now essential. Melonie Dodaro is sometimes described as “Canada’s #1 LinkedIn expert” and knows LinkedIn well.
Here are his 21 steps to making your LinkedIn profile awesome.
- Your name should only contain your name
- Your title should be catchy and contain keywords and phrases that you would like to appear in Google search results
- The photo must be taken by a professional
- Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
- Add all relevant contact information
- Customize your website names to appeal to your target market
- Customize your profile URL
- Update your status daily, which adds value to your network. This could mean your latest blog post, presentation, or content you found that is worth sharing.
- Use keywords and phrases that you and your business would like to be found for online
- Write in the first person
- Speak directly to your target market so they can relate
- Add a video or slideshow. Many people would rather watch than read.
- Tell people to click to play the video because it’s not that obvious
- Keyword upload your skills and expertise section
- Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
- Again, the keyword loads your current and past work history
- Use keywords and phrases when filling out your “Experience” section
- Make sure you have at least 10 recommendations
- Add any volunteer experience you may have, including causes you support
- Add all important media awards, recognitions and achievements to build credibility in the “Honours and Awards” section
- Join 50 groups
If you want to see how this should be done in a visual format, check out the infographic below.
Infographic source: Melonie Dodaro from TopDogSocialMedia
What do you think?
How is your LinkedIn profile? Could you do better?
And are your other profiles on Facebook, Google+ and Twitter up to date? What have you found most important when optimizing your online profiles?
Expect your ideas in the comments below.